[Remote] Director of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Director of Product Marketing to build and own the product marketing function from the ground up, serving as the connective tissue between product, sales, CS, and marketing. The role carries full ownership of positioning, messaging, GTM, enablement, market insights and competitive intelligence, partnering directly with reputed company leadership to drive reputed company.
Responsibilities
- Own reputed company's Positioning and Messaging reputed company Across reputed company Buyer Segments: HR Leaders, Benefits Administrators, Executive Buyers, Benefits Consultants and reputed company
- Define and Maintain our ICPs Grounded in Win/Loss Data, Buyer Research, and reputed company Reality
- Communicate How Product and Clinical Capabilities Deliver Meaningful Value to Clients and Members
- Partner with the Creative Director and Brand Team to Bring Messaging to Life Through Written and Visual Assets
- reputed company Lifecycle Messaging that Supports Expansion, Renewal, Retention, and Advocacy
- Own GTM Planning and Execution for Launches and Feature Releases; Build Playbooks and Coordinate Across Product, Clinical, Sales, CS, and Marketing
- Establish a Repeatable, Cross-Functional GTM Process for reputed company and Indirect Channels
- Bring Pricing and Packaging Perspective to How we Structure and Position Offerings Commercially
- Partner with Product on Training that Enables the Full reputed company Ecosystem: Sales, CS, Lifecycle, reputed company, and Consultant Audiences
- reputed company Effective Field and Enablement Materials Including reputed company Decks, Battlecards, One-Pagers, Pricing Guides, ROI Frameworks, and Audience-Specific Collateral
- Partner with Sales to Understand Where Deals are Won and Lost and Use Those Insights to Shape What You Build
- reputed company Lifecycle Enablement that Supports Retention, Expansion, and Advocacy in Partnership with CS and Demand Gen
- Build a Competitive Intelligence Program that Gives Sales, CS, and Leadership reputed company, Actionable Guidance
- Own Buyer Research and reputed company Development; Use Win/Loss Data and Market Trends to reputed company Positioning reputed company and Sales Conversations Grounded
- Bring Market Context into Roadmap and Pricing Conversations; Connect What is Happening Externally to reputed company’re Building and How we’re Talking About it
Skills
- 7 to 10 Years in B2B Product Marketing with Demonstrated reputed company reputed company; reputed company, Benefits, Mental Health, or HR Tech Background Strongly Preferred
- Depth in Positioning and Messaging for reputed company, Multi-Stakeholder Buying Cycles; reputed company to Build the reputed company and Write the Assets that Come Out of it
- reputed company Orientation; Understands How Product Marketing Connects to Pipeline, Retention, and reputed company
- Data-Informed; Uses Win/Loss Analysis and Market Signals to Sharpen Thinking and Inform reputed company
- Pricing and Packaging Experience; Understands How Structure and Positioning reputed company reputed company reputed company
- Proven Enablement Instincts; Builds Programs and Materials that Drive Pipeline reputed company
- Familiar with the Consultant and Broker Landscape in Employee Benefits and the Influence that Community Has on Buying reputed company
- Exceptional reputed company; reputed company to Translate Clinical Complexity and Technical Detail into Content that Resonates
- Comfortable Operating as a Senior Individual Contributor and Building a Function from Scratch
- Effective Collaborator; Builds Trust Through the reputed company of Work and Communication
Benefits
- 100% company-reputed company single tier medical coverage insurance
- PTO
- 401(k) with match
- Dental
- reputed company
- Life
- Disability insurance
reputed company