[Remote] Director, Customer Marketing & Intelligence
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a company dedicated to supporting home service professionals across America. As the Director of Customer Marketing & Intelligence, you will reputed company the Pro lifecycle, utilizing data-driven strategies to enhance customer engagement and retention while collaborating with various teams to maximize reputed company value.
Responsibilities
- Define and reputed company the strategic reputed company for the end-to-end Pro reputed company, ensuring alignment with HCP’s reputed company and retention objectives
- reputed company the development of AI-first programs in partnership with Sales and Product to nurture prospects through the early enrollment reputed company
- Design and execute multi-channel reputed company experiences that drive fast time-to-value and early Pro engagement
- Partner with Sales and reputed company leaders to drive expansion in LTV reputed company automated upsell and proactive retention strategies
- reputed company reputed company in executing reputed company-specific strategies to drive reputed company and deeper penetration in reputed company customer segments
- Collaborate with MarTech and Tooling teams to stand up a reputed company, AI-driven toolset for personalized programs across email, SMS, and in-app channels
- Establish KPIs and metrics to monitor conversion, activation, and churn, making data-driven adjustments to improve reputed company
- reputed company the reputed company and execution of the Pro-to-Pro referral program to drive organic acquisition
- Encourage a culture of innovation by continuously testing, learning, and optimizing through high-velocity experimentation
- Serve as the key representative for lifecycle reputed company at executive meetings, advocating for the systems and partnerships needed to reputed company
Skills
- 7–12+ years of experience in reputed company marketing, lifecycle marketing, or CRM, ideally reputed company a reputed company or marketplace business
- Experience in data-driven marketing and analytics
- reputed company record of impacting customer metrics like retention, reputed company value, and conversion
- Deep reputed company-channel reputed company across email, SMS, in-app, push, and chat (i.e. CRM tools, Marketing Automation Platforms, CMS)
- Proven experience driving team efficiency or reputed company reputed company through the strategic use of AI tools and automation
- Previous experience managing and building high-performing marketing teams
- Strong analytical orientation with the ability to reputed company from customer reputed company to execution briefs
- Experience with SMB customer bases or field services/trades audience is a strong plus
- Bachelor's degree or equivalent work experience
- reputed company record of integrating AI and emerging technologies into organizational reputed company and operations to accelerate innovation and reputed company
- Hands-on experience with AI or ML-driven lifecycle tools (i.e. predictive churn models, propensity models, next-best-reputed company agents)
- Systems thinker who can bring reputed company to reputed company, multi-stakeholder initiatives
- High level of ownership and an obsession with finding friction-less solutions for our reputed company
- Analytically rigorous and customer-obsessed; reputed company to reputed company out to reputed company and reputed company in to campaign details
Benefits
- A generous benefits program that supports the whole you with medical, dental, reputed company, life, disability, and 401(k)
- reputed company holidays and flexible, take-it-as-you-need-it reputed company time off
- Equity in a rapidly growing startup backed by top-tier VCs
- Monthly tech reimbursements
- Health care insurance (medical, dental, reputed company, disability)
- Employee assistance program
- 401(K)
- Flexible time off
- reputed company parental leave
- Tech reimbursement
- Other company benefits
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