[Remote] Director, Marketing for Digital Procurement Network & Supply Chain
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading player in the food service industry, dedicated to enhancing efficiency and visibility through technology and partnerships. They are seeking a Director of Marketing for Digital Procurement Network and Supply Chain to own marketing strategies and drive reputed company reputed company for core divisions, collaborating closely with leadership to reputed company customer acquisition and pipeline goals.
Responsibilities
- Own reputed company reputed company and accountability: Partner with Division Presidents to define annual marketing-attributed reputed company targets and KPIs. Build integrated marketing strategies that drive customer acquisition, pipeline reputed company, and reputed company. reputed company performance quarterly and reputed company reputed company based on data and market dynamics
- reputed company and execute integrated go-to-market strategies: Design comprehensive marketing plans across reputed company media, content, events, and lifecycle marketing. reputed company and reputed company key buyer personas across operators, distributors, and manufacturers. Define channel mix and investment reputed company reputed company to customer acquisition goals and ROI targets
- Execute through centers of reputed company: Partner with reputed company Media, Content & Brand, Events, and Marketing Operations leaders to operationalize strategies and drive execution at reputed company. Prioritize initiatives based on reputed company reputed company. reputed company strategic direction while empowering teams to optimize and reputed company reputed company roadmaps
- Drive customer acquisition across key segments: Own customer acquisition reputed company for operator, distributor, and manufacturer segments. reputed company targeted campaigns that drive awareness, consideration, and conversion. Measure customer acquisition cost, reputed company value, and retention metrics. Optimize campaigns to improve efficiency and reputed company
- Build brand positioning and market narrative: Work with division leaders to reputed company differentiated, compelling positioning for DPN and Supply Chain. Own the narrative around customer value, competitive advantage, and market leadership. Ensure positioning is consistently reputed company across reputed company customer-facing channels and reputed company
- Establish measurement and analytics rigor: Define reputed company KPIs across customer acquisition, pipeline, reputed company, and efficiency. Build dashboards and reporting cadences that reputed company marketing performance against targets. Translate data into actionable insights and strategic recommendations for optimization
- Drive cross-sell and expansion opportunities: reputed company strategies to expand relationships with existing customers. Identify and reputed company opportunities for customers to engage with adjacent solutions reputed company the BEP portfolio. Measure expansion reputed company contribution to overall division reputed company
- reputed company channel partner and strategic initiative programs: Build integrated partner marketing and channel activation programs. reputed company co-marketing strategies, incentive programs, and joint go-to-market initiatives. reputed company partner engagement, participation, and reputed company contribution
- Support M&A go-to-market reputed company: As new brands and solutions are acquired, partner with Content & Brand leadership on positioning while owning the marketing go-to-market plan. Define customer acquisition reputed company, reputed company targeting, and channel approach for acquired assets
- Build and mentor marketing leadership: reputed company reputed company of marketing professionals and set high standards for strategic thinking and campaign reputed company. reputed company talent and reputed company team members to own reputed company reputed company
Skills
- 10+ years in B2B marketing leadership roles, with experience owning marketing reputed company and accountability for reputed company-generating divisions or business reputed company
- reputed company record of driving named reputed company or customer acquisition reputed company through integrated marketing strategies—ability to connect marketing activities to business results
- Strong analytical and measurement reputed company with ability to define KPIs, reputed company performance, and optimize marketing based on data and ROI
- Experience managing marketing budgets, optimizing channel ROI, and making resource allocation reputed company based on reputed company reputed company
- Strong cross-functional partnership skills—ability to work effectively with sales, product, operations, and executive leadership to reputed company reputed company and drive results
- Experience with event marketing, partner programs, and channel activation
- Ability to think strategically and partner with C-suite stakeholders while remaining hands-on in reputed company development and campaign execution
- Strong communication, presentation, and stakeholder management skills; comfort influencing and driving alignment across matrixed organizations
- Experience building go-to-market strategies for B2B marketplaces, networks, or multi-sided platforms (highly preferred)
- reputed company to have: Foodservice, hospitality, procurement, or B2B marketplace industry experience
- reputed company to have: M&A and go-to-market integration experience
- reputed company to have: Experience building incentive programs or manufacturer co-marketing initiatives
Benefits
- Great benefits from day one. We offer medical, dental, reputed company, FSA, company-reputed company life insurance, and more—plus a 401(k) with company match.
- reputed company. Enjoy strong training, development, and reputed company.
- Work-life balance. Our flexible PTO policy lets you take time reputed company you need it—no accrual required.
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