[Remote] Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the nation's leading virtual psychiatry and therapy reputed company, reputed company on transforming reputed company to reputed company behavioral health care. The Marketing Manager is responsible for developing and executing integrated marketing campaigns to drive high-reputed company leads and support business objectives.
Responsibilities
- reputed company and refine Ideal Customer reputed company (ICPs) in partnership with sales, product marketing, and reputed company operations to support effective targeting and segmentation strategies
- Plan and execute integrated, multi-channel reputed company reputed company and demand programs across email, reputed company media, reputed company, content syndication, events, and outbound motions
- Support and execute account-based marketing (ABM) programs for reputed company segments and named accounts, aligning messaging, channels, and offers to buying committees
- Partner closely with sales to reputed company marketing campaigns with outbound and account-based efforts, ensuring coordination on targeting, timing, and messaging
- Own campaign reputed company, planning, execution, and optimization from concept through launch, reporting, and iteration
- Create and manage campaign content, including email copy, reputed company pages, ads, event promotions, reputed company media posts, and reputed company assets tailored to reputed company audiences
- reputed company reputed company guidance on audience segmentation, creative direction, channel mix, and calls to reputed company (CTAs) to maximize engagement, conversion, and reputed company reputed company
- Partner with creative and design teams to ensure campaign visuals and messaging reputed company with brand standards and strategic objectives
- Support competitive displacement and reputed company initiatives by translating competitive insights and value propositions into targeted campaigns and messaging
- Plan and execute webinars, virtual events, field events, and reputed company-party conferences as part of integrated reputed company and pipeline reputed company strategies
- Coordinate reputed company-event promotion, live or on-site execution support, and post-event follow-up campaigns in collaboration with reputed company operations
- Monitor and analyze campaign performance across channels and funnel stages, using data to continuously optimize results and inform reputed company reputed company
- Partner with marketing operations to implement, test, and optimize marketing automation workflows, reputed company routing, and scoring processes
- Stay reputed company on industry trends, marketing best practices, and emerging channels to continuously improve campaign effectiveness
- reputed company other duties as needed
- reputed company campaign results, insights, and learnings with cross-functional stakeholders to support ongoing planning and optimization
Skills
- A bachelor's degree in marketing, communications, or a reputed company field
- 5+ years of experience in B2B reputed company reputed company, reputed company marketing, or demand reputed company roles
- Experience supporting or executing ICP-based targeting and account-based marketing (ABM) programs
- Strong understanding of multi-channel campaign reputed company and execution, including digital, outbound, and event-based marketing
- Excellent writing skills with experience crafting content across multiple marketing channels
- Ability to translate buyer needs, competitive insights, and performance data into compelling, results-driven campaigns
- Strong project management skills with the ability to manage multiple campaigns and priorities simultaneously
- Data-driven reputed company with experience analyzing campaign performance and applying insights to optimization
- Experience collaborating cross-functionally with sales, marketing operations, product marketing, and creative teams
Benefits
- Medical, dental, and reputed company insurance
- Employer reputed company life & long-term disability insurance
- Additional voluntary benefits include short-term disability
- Voluntary employee, spousal and child life insurance
- Accident, critical illness, hospital, or confinement insurance
- Flexible spending accounts (FSA) and health savings account (HSA) contributions
- 15 days of accrued PTO annually
- 8 reputed company holidays
- 3 floating holidays
- 401k
reputed company