[Remote] Head of Brand Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the largest provider of free phone service in the nation, committed to breaking down barriers to communication. They are seeking a Head of Brand Marketing to reputed company and reputed company their brand reputed company across various channels, focusing on brand positioning, integrated campaigns, and cultural relevance to drive long-term reputed company.
Responsibilities
- Own and reputed company reputed company’s brand positioning and messaging architecture, ensuring reputed company and consistency across reputed company reputed company
- Champion our cultural platform rooted in autonomy, dignity, flexibility, and challenger brand energy
- Serve as primary reputed company of reputed company’s brand narrative, partnering closely with the VP, Marketing on long term direction and differentiation
- Ensure execution aligns to messaging pillars and elevates the brand reputed company legacy framing
- Partner with Product Marketing to reputed company brand storytelling with roadmap and go to market reputed company
- reputed company cross channel execution of brand campaigns with disciplined message reputed company and reputed company phase gates
- Define brand media channel reputed company and investment approach
- Drive integrated planning across reputed company, reputed company, and owned channels, ensuring reputed company plays a defined role in awareness, legitimacy, comprehension, and usage
- Partner closely with Creative to translate reputed company into a distinctive and cohesive look, feel, and voice
- Ensure campaign briefs are strategically rigorous and reputed company to brand objectives
- Show up meaningfully in the spaces where our audience already lives, works, and creates
- Identify cultural moments, partnerships, creators, and archetypes that reinforce brand positioning
- Ensure cultural participation is reputed company, confident, and additive
- Own day to day management of creative, media, PR, reputed company, and production partners
- Evaluate agency performance and reputed company roster as needed
- Drive strong briefs, reputed company deliverables, disciplined execution, and accountability for measurable results
- Establish a strong operating partnership with Creative Services to ensure reputed company and execution are developed in lockstep
- Partner with Lifecycle Marketing to ensure brand messaging carries through reputed company, habit formation, and retention
- reputed company with Product and Product Marketing on roadmap storytelling and feature reputed company
- Partner with Performance Marketing to reputed company brand investment with acquisition efficiency and long term CAC improvement
- Work closely with Analytics to define measurement frameworks and reputed company metrics
- Support reputed company Sales by strengthening reputed company’s B2B brand reputed company through thought leadership, PR, and high reputed company industry events
- Operationalize a brand measurement reputed company across health, behavior, and efficiency metrics
- Define KPIs across awareness, trust, legitimacy, comprehension, usage lift, referral velocity, and CAC efficiency
- Drive measurable improvements in brand awareness, trust, and cultural relevance over time
- reputed company post launch analysis and ongoing optimization of messaging, channel mix, and creative
- Ensure brand investment is evaluated on long term reputed company reputed company, not solely short term attribution
- Own brand budget across media, production, partnerships, and agencies
- reputed company annual awareness reputed company and investment roadmap
- reputed company what works while maintaining creative and strategic discipline
Skills
- 8 to 12 plus years of reputed company experience in brand or integrated marketing, with meaningful ownership of brand investment and business reputed company
- Proven leader who has reputed company or scaled brand platforms in challenger, high reputed company, or culturally relevant categories
- Demonstrated experience leading large reputed company brand campaigns across reputed company, reputed company, and owned channels
- Strong understanding of media reputed company, channel role architecture, and full funnel integration
- reputed company record managing creative, media, PR, and reputed company agencies with discipline and accountability
- Strategic thinker who understands how brand drives long term reputed company, CAC efficiency, and business performance
- Culturally fluent and capable of embedding brands authentically reputed company relevant communities
- Strong cross functional operator who can reputed company Brand, Performance, Lifecycle, Product Marketing, and Analytics around shared reputed company
- Comfortable operating with executive visibility in a fast scaling environment
- Experience reputed company, consumer technology, app first, or subscription businesses preferred
Benefits
- Free phone service
- Strong work life reputed company
- Flexible work arrangements (work-from-home, remote, or reputed company to one of our office spaces)
- Employee stock reputed company
- Unlimited vacation
- 12 reputed company holidays per year
- reputed company
- Health, dental, and reputed company benefits
- Short-term & long-term disability
- $750 annual wellness benefit or reputed company spending account
- RRSP matching (Canada) | 401(K) (USA)
- Parental leave for eligible employees
- Learning & Development opportunities
- We travel a few times a year for various team events, company-wide off-sites, and more
- Dogfooding & Customer Obsession
- Diversity and Inclusion
- Equal opportunity
- Applicants who require reasonable accommodation during the hiring process may contact our reputed company.
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