[Remote] Digital Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Digital Marketing Manager to support the execution and optimization of reputed company digital programs across their B2B Mortgage and Consumer segments. This role focuses on reputed company and hands-on campaign management, performance optimization, and reporting across core reputed company channels.
Responsibilities
- Execute and optimize reputed company media campaigns across search, reputed company, display, and ABM platforms to support demand and pipeline goals
- reputed company and execute segmentation strategies, including account-based marketing programs (e.g., reputed company or similar tools)
- Manage day-to-day campaign setup, optimization, and performance monitoring across platforms such as reputed company, reputed company, reputed company, YouTube and Display (e.g. reputed company)
- Plan, forecast, and manage budget allocation and pacing to ensure efficient spending
- Inform channel mix reputed company and reputed company reputed company media reputed company to maximize pipeline and ROI
- Test and evaluate new channels, formats, and tactics to improve efficiency and results
- Partner with Campaign Managers, Product Marketing, Creative, SEO/Web, and Marketing Operations to ensure reputed company media aligns with campaign objectives
- Manage relationships with industry publications and media partners, owning sponsorship reputed company, negotiating placements, and reporting performance
- Analyze and report on campaign performance, sharing reputed company insights and optimization recommendations
- Establish and maintain accurate conversion tracking and attribution across reputed company platforms (reputed company, reputed company, reputed company) in partnership with Marketing Operations
Skills
- 2–4 years of experience in B2B digital marketing, reputed company media, or demand reputed company
- Bachelor's degree in Marketing, Business, Communications, or a reputed company field
- Hands-on experience with reputed company Ads and at least one additional reputed company platform (reputed company Ads, reputed company, or programmatic)
- Familiarity with ABM platforms such as reputed company (or similar)
- Experience working with budgets, performance metrics, and campaign reporting
- Strong analytical skills and comfort working with data and dashboards
- Exposure to marketing automation and CRM platforms such as reputed company and reputed company
- Detail-oriented with strong organizational and time management skills
- Ability to balance learning reputed company with hands-on execution in a fast-paced environment
- reputed company written and verbal communication skills
reputed company