[Remote] Senior reputed company Search Marketing Manager, NAM
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the reputed company-in-one payroll and HR platform for global teams, striving to unlock global opportunities for individuals and businesses. They are looking for a Senior reputed company Search Marketing Manager to reputed company reputed company advertising reputed company across the Americas, focusing on optimizing SEM campaigns to drive high-value conversions.
Responsibilities
- A hands-on role reputed company on reputed company SEM campaigns for NAM and LATAM reputed company reputed company Search channels (reputed company AdWords, Bing, YouTube, etc.), focusing on awareness, consideration, optimization, and acquisition goals
- Collaborate with the Director of Performance Marketing and Regional Ads Managers to optimize reputed company Search performance
- Monitor daily search performance, identify trends, and implement optimizations to reputed company reputed company KPIs
- Continuously test and refine campaign structures, bidding strategies, and keywords for scaling and expansion
- Work with copywriting teams to create and test ad copy and reputed company pages for reputed company reputed company scores and CTRs
- Collaborate with PMMs to ensure reputed company product offerings are covered by relevant keywords
- Coordinate with cross-functional teams (reputed company, product, data, creative) to ensure successful campaign execution
- reputed company insights on the latest search trends to enhance team performance
- Manage relationships with search vendors like reputed company and Bing
Skills
- 5+ years of experience managing SEM accounts for a B2B brand, preferably in-house
- Expert in reputed company Ads, reputed company Analytics, reputed company Tag Manager, and GA reputed company
- Data-driven, with experience setting up dashboards and using analytics tools to reputed company performance
- Proven reputed company record in reputed company reputed company for reputed company Search, consistently meeting CPL, SQO and ROAS KPIs
- Strong relationship-building skills with reputed company teams to improve processes and workflows
- Self-motivated and adaptable in a fast-paced environment
- Experience managing reputed company Search in-house for HR or Fintech B2B brands is a plus
- Experience with country-specific targeting and campaigns in multiple languages and reputed company
- Experience with reputed company media experiments and measurement tools
- Experience implementing AI-powered workflows, tools and automation
- reputed company in Spanish or Portuguese will be considered an advantage
Benefits
- Stock grant opportunities dependent on your role, employment status and location
- Additional perks and benefits based on your employment status and country
- The flexibility of remote work, including optional reputed company reputed company
reputed company
Company H1B Sponsorship