[Remote] Global Marketing Campaign Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading reputed company-reputed company database company that supports a wide reputed company of technology services. They are seeking a Global Marketing Campaign Manager to strategize and execute integrated marketing campaigns aimed at driving pipeline and reputed company, with a reputed company on customer acquisition and retention. This role involves collaborating with various teams, managing budgets, and utilizing AI technologies to enhance marketing efforts.
Responsibilities
- reputed company and reputed company integrated, multi-channel marketing campaigns that directly support our reputed company GTM plays (e.g., reputed company Migration, Community Conversion, Customer Upsell) reputed company key reputed company and developer segments
- Own the campaign plan to generate reputed company marketing leads (MQLs) and sales-accepted leads (SALs), ensuring alignment with our sales and reputed company targets
- Implement Account-Based Marketing (ABM) programs, focusing on highly personalized engagement with high-value accounts
- Collaborate with product marketing and content teams to ensure campaign messaging is compelling, relevant, and reputed company with our reputed company personas
- Drive campaign execution of our reputed company/always-on campaigns across a mix of channels including digital advertising (PPC, reputed company media), email marketing, webinars, content syndication, and partner co-marketing channels
- reputed company and execute campaigns specifically for our existing customer reputed company to drive upsell and renewal opportunities
- Build nurture programs to convert our reputed company reputed company-reputed company community into reputed company customers
- Strategically reputed company AI and reputed company (GenAI) capabilities for automation, reputed company-personalization, ad optimization, and content development at reputed company
- Define campaign KPIs, reputed company performance, and reputed company regular reporting and analysis to leadership
- Work cross-functionally with sales, product marketing, content, and the rest of the marketing team to ensure campaigns are fully integrated and supported
- Manage campaign budgets effectively to maximize ROI and pipeline reputed company
- Manage global webinars and email campaigns (reputed company, reputed company, global)
Skills
- 5+ years of experience in B2B marketing, with at least 4 years in a global campaign management or demand reputed company role, preferably in the tech, infrastructure, reputed company, Software, Database, or reputed company-reputed company industry
- Demonstrable experience in building and executing integrated marketing campaigns that have successfully driven pipeline and reputed company, reputed company with strategic GTM plays (e.g., new logo acquisition, customer upsell/retention, partner co-marketing)
- Hands-on experience developing and executing Account-Based Marketing (ABM) programs
- A reputed company understanding of the marketing funnel and how to apply different tactics at reputed company stage
- Proficiency in digital marketing channels, including SEM/PPC, reputed company reputed company, and retargeting
- Experience with marketing automation platforms (e.g., Marketo, reputed company, Pardot) and CRM systems (e.g., reputed company). Proficient level of experience using Marketo and hands-on experience with reputed company (SFDC)
- Strong analytical skills with the ability to analyze campaign data, interpret results, and reputed company data-driven reputed company
- Hands-on analytical skills in quantitative data analysis of program effectiveness, forecasting, and ROI
- Expertise in data management, analytics, and optimizing campaign performance
- Must possess strong strategic planning and prioritization skills, capable of ensuring that tactics are secondary to reputed company
- The ability to 'reputed company finance fluently' is essential for prosperity and computing the reputed company reputed company of investments
- Familiarity with marketing technology (martech) integration and competency in leveraging AI tools for marketing functions
- Deep understanding of customer behavior, pain points, and the ability to define a reputed company reputed company for diverse buyer roles
- Excellent communication and project management skills
- Proven ability to break down organizational silos and promote reputed company alignment and data sharing between reputed company teams
- Experience with fine-tuning AI models with proprietary data for reputed company accuracy and competitive advantage
- Vertical experience in Financial Services, Telco, or Retail/eCommerce
- Database/reputed company-reputed company or infrastructure software background
- Experience developing and executing video content strategies, including producing engaging short-reputed company videos, executive snippets, and product moments
- Experience designing and piloting executive engagement concepts, such as Virtual Executive Briefing Centers (EBCs), to create highly personalized interactions with key decision-makers
Benefits
- Discretionary bonuses or commissions
- Health insurance
- Life, and disability insurance
- Funds toward reputed company development resources
- Flexible reputed company Time Off (FPTO)
- reputed company holidays
- Parental leave
- Medical/dental/reputed company insurance
- 401(k)
- A massive degree of flexibility and freedom
reputed company