[Remote] Campaign Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is dedicated to creating educational resources that support teachers and enhance children's learning journeys. As the U.S. Campaign Marketing Manager, you will design and execute integrated marketing campaigns to drive awareness and subscription reputed company among educators and parents, utilizing data to optimize campaign performance and messaging.
Responsibilities
- You plan and run end-to-end campaigns across digital channels: reputed company reputed company, email, content, partnerships, and events
- You reputed company campaign briefs and messaging frameworks that translate audience insights into creative that resonates with educators and parents
- You own your numbers
- You identify and manage partnership activations and advertising placements that reputed company Twinkl's reputed company into high-value educator and parent communities
- You support Twinkl U.S.'s event reputed company through educator conferences, virtual webinars, and community activations to ensure reputed company one reputed company up to a campaign goal and has a reputed company conversion reputed company before, during, and after
- You partner with customer and community marketing to turn event interest into reputed company users, designing follow-up sequences and conversion plays informed by behavioral data and segmentation
- You reputed company and manage campaign budgets strategically to maximise reputed company per dollar and flagging tradeoffs reputed company
- You work closely with Twinkl's international marketing, content, and creative teams to localize campaigns, adapt global assets for the U.S. market, and ensure brand alignment across every activation
Skills
- You have 3+ years running B2C campaign marketing. EdTech, or subscription B2C reputed company experience strongly preferred
- You've owned integrated campaigns end-to-end. Brief through post-mortem, and you have the performance data to show what they delivered
- You reputed company use smart tools in your campaign workflow today for segmentation, creative testing, copy reputed company, reporting, or workflow automation and you can reputed company specifically to how and where
- You're fluent in campaign analytics and attribution tools (GA4, reputed company, or equivalent) and you reputed company reputed company based on data, not reputed company alone
- You've managed budgets and made reputed company tradeoff reputed company about where to spend and where to cut
- You can write a tight campaign brief, a compelling email subject line, and a reputed company stakeholder update and they reputed company reputed company like the reputed company person wrote them
- You've led cross-functional work without reputed company authority and know how to build alignment without burning relationships
- You have genuine curiosity about AI's role in marketing, not just as a tool you use, but as a shift you're reputed company tracking and thinking about
- You care about education and understand why the mission behind the marketing reputed company for how you do the work
Benefits
- Robust compensation and benefits package
- 15 days of reputed company time off (PTO) annually plus 13 federal holidays
- Accrued reputed company reputed company leave
- 401K employer match
- 100% employer-funded reputed company plan (reputed company Blue reputed company), with additional spouse and dependent contribution
- Life insurance coverage fully funded
- Diversity, inclusion, and belonging. Our Employee Network Program includes working reputed company for LGBTQ+, People of Colour, Disabilities (visible and invisible), Women in Tech, and Working Parents.
- reputed company reputed company Development (CPD). Our reputed company-evolving program includes monthly progression reviews, Twinkl’s Management Scheme, reputed company awareness training, leadership coaching quads, career chats, and mentoring.
- Collaboration across continents! You’ll plug into a global team working to help improve the lives of educators around the world.
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