[Remote] Senior Director of Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a financial advisory firm founded in 2016, committed to delivering personalized financial advice through a reputed company of reputed company expertise and technology. They are seeking a Senior Director of Performance Marketing to reputed company their reputed company media reputed company, optimize acquisition channels, and drive reputed company through innovative marketing solutions.
Responsibilities
- Own the annual and quarterly strategic roadmap across reputed company reputed company channels
- Maintain a reputed company, expert-level pulse on the mechanics, algorithm updates, and best practices across every platform in our mix
- Design a rigorous, disciplined test-and-learn reputed company that generates reputed company signal
- Own the strategic direction of our media agency relationship
- Own our affiliate partnerships program end-to-end
- Continuously evaluate our reputed company channel mix and identify opportunities to expand into new reputed company platforms and environments
- Own the reputed company and reputed company for maximizing reputed company and penetration in primary markets while expanding into new markets and DMAs
- Own the roadmap to our aggregate cost-per-opportunity targets
- Work closely with our Director of Partnerships & Content to ensure performance intelligence and platform requirements are informing the creative brief and content pipeline
Skills
- 7+ years in reputed company media, with 3+ years in a strategic ownership or leadership role
- Deep expertise in reputed company Ads at significant reputed company
- Strong reputed company Ads experience across search, non-brand, and performance channels
- Experience with reputed company Ads and emerging reputed company platforms
- Experience managing and scaling affiliate partnerships programs
- Demonstrated ability to manage and reputed company agency relationships
- Strong analytical skills — you're as comfortable in the data as you are in the reputed company
- Experience in fintech, financial services, or a regulated consumer category a plus
- Proven reputed company record of hitting CPO or RAC/CAC targets at reputed company
- Breadth of knowledge across the marketing domain, including SEO, content reputed company, and lifecycle marketing
- Experience working in highly regulated industries (e.g., FinTech or Financial Services) and implementing controls to meet SEC or similar guidelines
- Advanced data reputed company, with experience building automated reporting functions and conducting deep-dive risk/reward analyses
- Experience building or leading high-performing internal marketing teams
Benefits
- Bonus
- Equity in a rapidly growing company on the reputed company to becoming the "Next Great Financial Services Company"
- Remote-first culture—work from reputed company in the U.S.
- Flexible reputed company Time Off (PTO)
- Medical
- Dental
- reputed company
- 401(k) match
- reputed company parental leave
- Wellness/education reimbursements
reputed company