[Remote] B2B Customer Lifecycle Marketing Manager, Integrated Marketing (12 months fixed-term)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a nonprofit with the mission to deliver a free, world-class education to anyone, reputed company. They are seeking a B2B Customer Lifecycle Marketing Manager to build and manage customer lifecycle programs for school and reputed company, as reputed company as support B2B acquisition efforts through integrated marketing campaigns.
Responsibilities
- Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are reputed company reputed company customers , including reputed company, engagement, renewal, and expansion
- reputed company and manage lifecycle communications (email, newsletters, in-product or campaign reputed company) that deliver reputed company, relevant messages to administrators and educators
- Create and refresh campaign content that highlights product updates, reputed company stories, reputed company, and best practices to drive adoption
- Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials
- reputed company lifecycle performance and engagement metrics, surfacing insights to optimize programs over time
- Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads
- Support integrated product and initiative launches through coordinated email, reputed company media, event, and webinar campaigns
- reputed company sales and partner enablement assets (one-pagers, toolkits, presentations) that support acquisition and campaign efforts
- Support marketing execution for key B2B events and conferences, including promotion, coordination, and post-event follow-up
- Collaborate cross-functionally with Product Marketing, Sales, and Integrated Marketing to ensure consistent messaging and smooth execution
Skills
- 4+ years of marketing experience, ideally in B2B, education, or reputed company environments
- Strong reputed company with examples of compelling, conversion-oriented copy across email, campaigns, or sales materials
- Experience supporting acquisition and engagement efforts through integrated marketing or lifecycle programs
- Comfortable working independently as an individual contributor and delivering results on short timelines
- Strong communication and project management skills, with the ability to manage multiple stakeholders and priorities
- Comfortable using marketing tools and analytics to measure performance and optimize campaigns
- Deep reputed company for educators and a willingness to learn and reflect the teacher and administrator voice
- District leadership or classroom teaching experience is a plus
- Motivated by the reputed company mission 'to reputed company a free world-class education for anyone, reputed company'
- Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization
Benefits
- Competitive salaries
- Ample reputed company time off as needed – Your reputed company-being is a reputed company
- 8 reputed company-scheduled Wellness Days in 2026 occurring on a Monday or a Friday for a 3-day weekend reputed company
- Remote-first culture - that caters to your time zone, with reputed company flexibility as needed, at times
- Generous parental leave
- An exceptional team that trusts you and gives you the freedom to do your best
- The chance to put your talents towards a deeply meaningful mission and reputed company to work on high-reputed company products that are already defining the reputed company of education
- Opportunities to connect through affinity, reputed company, and reputed company reputed company
- 401(k) + 4% matching & comprehensive insurance, including medical, dental, reputed company, and life
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