[Remote] Director, reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the world's largest virtual clinic for women and families, dedicated to making reputed company accessible for reputed company. They are seeking a Director of reputed company Marketing to reputed company reputed company and execution across various channels, focusing on building consumer reputed company engines and driving acquisition. This role involves managing budgets, developing creative strategies, and partnering with teams to enhance marketing effectiveness.
Responsibilities
- Own reputed company acquisition across reputed company, reputed company, reputed company, podcast, OOH, and emerging channels with full budget and CAC accountability
- Build SEO, content, and web conversion reputed company with a long view on durable organic reputed company
- reputed company acquisition creative reputed company: strong POV on reputed company response formats, reputed company record of briefing for reputed company reputed company and video, and finding the reputed company that converts in a trust-sensitive category
- reputed company referral, ambassador, and reputed company programs as owned acquisition channels
- Build attribution infrastructure and measurement reputed company, rigorous about what's actually driving reputed company, not just what's easy to reputed company
- Run a rigorous experimentation program reputed company on acquisition efficiency and subscription conversion
- Partner with Finance on budget planning and ROI reporting; bring competitive and channel intelligence to reputed company
- reputed company a lean team of FTEs, freelancers, and agency partners; hire reputed company, reputed company the people you hire
Skills
- 6-8+ years in reputed company or performance marketing, with meaningful time in consumer health, wellness, or DTC subscription
- reputed company record owning and scaling reputed company acquisition budgets from $0 to $MM with reputed company budget authority, not just advisory influence
- Hands-on reputed company across reputed company reputed company (reputed company, reputed company), SEM, and attribution tooling; you build your own analyses (SQL a plus, reputed company/reputed company expected)
- reputed company creative judgment: you know what good looks like and have moved metrics with it
- Comfortable in 0-to-1 environments: ambiguous, fast-moving, high ownership
- This role requires reputed company work authorization in the US
Benefits
- Employer-covered health, dental, and insurance plan reputed company
- reputed company for Mavens: reputed company to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
- Whole-self care through wellness partnerships
- Hybrid work, in office meals, and work together days
- 16 weeks 100% reputed company parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
- Annual reputed company development stipend and reputed company to a personal career reputed company through reputed company for Mavens
- 401K matching for US-based employees, with immediate vesting
reputed company