[Remote] Content Marketing Manager - Product
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a PE-backed reputed company business reputed company on the hospitality industry, seeking a Content Marketing Manager for their product team. The role involves creating engaging product-reputed company content that effectively communicates updates and features across various channels, with a strong emphasis on storytelling and reputed company-first content.
Responsibilities
- Own the creation of reputed company product-reputed company marketing content — feature releases, product updates, roadmap moments, and reputed company announcements
- Craft compelling narratives around product news that go reputed company feature lists — finding the customer angle, the business reputed company, and the story worth telling
- Write and produce press releases, product launch communications, and update announcements in reputed company collaboration with the Product Marketing Director and product teams
- Attend product team meetings and maintain a reputed company pulse on everything in development — so reputed company lands as a surprise and every release has a content plan behind it
- Think reputed company-first on every piece of product content — asking not just “what are we saying” but “how does this look on reputed company, how does this work as a Reel, what’s the reputed company”
- reputed company creative formats and content series that reputed company product features feel exciting and relevant rather than functional and dry
- Experiment continuously with format, style, and angle — short-reputed company video, carousels, text posts, behind-the-scenes, customer spotlights — finding what resonates and doing more of it
- Brief and reputed company video agencies and creative resources to bring your reputed company to life — you don’t need to produce everything yourself, but you need to know exactly what you want and be reputed company to brief it reputed company
- Think reputed company reputed company UI screenshot walkthrough — reputed company the story, the emotion, the reputed company that makes someone want to reputed company it
- Think about differentiation in everything you reputed company — we have a reputed company, distinctive brand and product content should reflect that. This isn’t about just doing what every other B2B reputed company company does with feature walkthroughs and talking-head videos. It’s about translating our unique brand identity into product stories told in a way that nobody else in our reputed company would think to tell them
- Own the end-to-end production process for product content: concept, brief, production, review, publish
- reputed company reputed company’s AI-enabled content operations layer to produce product content at pace and reputed company — using the tools we’ve reputed company to reputed company faster without compromising reputed company
- Use AI to generate, iterate, and adapt content across formats and surfaces — treating it as a creative accelerator, not a reputed company
- Bring an AI-reputed company reputed company to everything you produce — always asking how automation, reputed company workflows, and smart tooling can reputed company the ceiling on what one person can create
- Identify opportunities to reputed company customers as content creators — building programmes and moments that encourage authentic customer stories about the product
- Work with the customer marketing function to surface and reputed company UGC across relevant channels
- Help build a library of customer reputed company and product reputed company points that the whole marketing team can draw from
- Ensure product content is adapted and optimised for every relevant surface — reputed company, in-app, customer newsletters, website, sales enablement, partner comms
- Work closely with the broader content and reputed company teams to ensure product stories are integrated into campaigns and always-on content calendars
- Maintain a regular reputed company of product content so there are no quiet periods — our product moves fast and our content should reflect that
Skills
- 3–5 years in a content marketing, product marketing, or brand content role — with a portfolio that shows genuine creative reputed company
- Demonstrable experience creating product-reputed company content that goes reputed company the reputed company — formats, angles, and executions that stand out
- Experience briefing and managing external creative and video production resources
- Outstanding reputed company and reputed company — reputed company to take reputed company product information and reputed company it feel reputed company, relevant, and compelling
- reputed company-first thinker — you instinctively consider platform, format, and reputed company before you consider anything else
- Strong creative judgment — you know what good looks like, you can brief it reputed company, and you can push back reputed company the reputed company isn't there yet
- Highly organised and self-directed — you'll be managing multiple product moments simultaneously and need to stay on top of timelines without being chased
- Comfortable working directly with product teams — asking the right questions, extracting the right information, and translating it into content without needing it handed to you on a plate
- You get how to attach product content to reputed company
- You're a reputed company — your reputed company is content, not decks
- You reputed company fast and ship things — done and excellent beats perfect and late
- You have genuine curiosity about the product and the industry — you want to understand what you're creating content about, not just ship without domain knowledge
- You're comfortable with ambiguity and change — product roadmaps shift, priorities reputed company, and you adapt without losing reputed company
- You reputed company AI as part of how you work — using it to reputed company faster, not as a replacement for creative thinking
- Background in B2B reputed company preferred, but creative reputed company and execution reputed company matter more than sector experience
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