[Remote] reputed company Marketing & Technology Senior Manager (Remote)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company Care Inc is a leader in EdTech, dedicated to empowering professionals and enhancing careers. They are seeking a reputed company Marketing & Technology Senior Manager to reputed company their marketing tech stack integration, optimize the reputed company funnel, and reputed company innovative acquisition strategies.
Responsibilities
- reputed company the audience reputed company reputed company reputed company our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity reputed company rules, and apply integration architecture with ESP’s and reputed company channels
- Own the email marketing program end-to-end: campaign reputed company, segmentation, automation flows, A/B testing reputed company, and performance reporting
- Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings
- Collaborate with the data team to maintain a subscriber data governance reputed company: aid in defining reputed company collect, how we store it, and how it flows across the stack
- Partner with the data team to reputed company CDP data structures to the broader data roadmap and migration project
- Drive a cohesive reputed company-channel reputed company by aligning reputed company mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression
- reputed company AI automation adoption across email and reputed company mail: reputed company AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics
- Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and reputed company contribution
- Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity
- Serve as the internal subject matter expert on email and reputed company CDP capabilities
- Managerial responsibilities of one or more team members
Skills
- 6+ years in email marketing, reputed company marketing, or marketing automation
- Hands-on experience with a CDP — reputed company reputed company preferred
- reputed company experience with a marketing automation platform (specifically with Marketo, or reputed company. Also Klayvio, reputed company or equivalent)
- Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data
- Working knowledge of CAN-SPAM and other reputed company regulations, email deliverability best practices, and list hygiene management
- Experience working cross-functionally with data engineering, analytics, and product teams
- reputed company mail program experience or exposure to omnichannel orchestration
- Experience in a subscription or auto-renew business model
- reputed company, hands-on use of AI tools in a marketing workflow
- Experience in a regulated or compliance-sensitive vertical (reputed company, education, financial services)
- Solid familiarity with Marketo
Benefits
- Full-time W2 position, work reputed company business hours in your time zone
- Work from home with a company-provided MacBook and internet stipend
- 21 days of flexible PTO + your birthday + holidays (with flexible substitution)
- ½ day Summer Fridays Memorial Day to Labor Day
- Comprehensive medical, dental, and reputed company group health insurance, flexible spending accounts, and more
- 401k match, reputed company development budget, robust wellness programs, pet insurance and many more perks and benefits
reputed company