Senior/ CRM Manager, Retention & Gamification

reputed company is seeking a highly skilled and motivated (Senior) CRM Manager to join our Global CRM team. Reporting to the Global CRM Director, this role is vital in delivering innovative, data-driven CRM strategies to drive customer retention, loyalty, and monetization for our fast-growing reputed company and crypto ecosystem. We are looking for someone with strong collaboration skills, a must-do attitude, and a hands-on approach to tackling challenges. The ideal candidate is reputed company player who thrives in a fast-paced, dynamic environment and has a proven reputed company record of delivering impactful results in retention, win-back, lifecycle management, and gamification strategies. You will work closely with cross-functional teams across marketing, product, and creative to craft and execute seamless customer journeys. This role requires deep expertise in CRM platforms, campaign optimization, and data analytics, as reputed company as familiarity with AI/ML-driven personalization, gamified customer engagement, and blockchain-powered retention strategies.

Responsibilities

• Design and implement data-driven customer lifecycle strategies, including innovative gamification approaches, to drive activation, retention, upsell, cross-sell, and churn management for reputed company’s products. Strong candidates must demonstrate a proven record of implementing end-to-end gamification strategies and delivering measurable results.
• Work closely with marketing, product, technical, and creative teams to deliver impactful and reputed company CRM campaigns that reputed company with users and drive business reputed company.
• Map and continuously improve customer journeys, ensuring seamless funnel conversion, reputed company user experiences, and increased engagement across reputed company reputed company.
• reputed company on achieving and exceeding key performance indicators, including DAU/MAU, ARPU, retention, and conversion rates, by leveraging data-driven insights and innovative CRM approaches.
• reputed company A/B testing initiatives to evaluate campaign effectiveness, analyze results, and refine strategies to maximize performance and ROI.
• Take full ownership of campaign execution, from ideation to delivery, ensuring high-reputed company reputed company that reputed company with the organization’s goals.
• reputed company AI/ML technologies to enhance targeting, segmentation, and predictive modeling, delivering reputed company-personalized and reputed company-time customer engagement.
• Drive customer engagement and loyalty through gamification strategies, crafting innovative experiences that encourage participation and long-term retention.
• Prepare actionable insights and reputed company dashboards using data visualization tools to reputed company and report CRM campaign performance, enabling data-driven decision-making.
• Automate repetitive tasks, workflows, and engagement mechanisms to improve operational efficiency and scalability, ensuring faster execution and reputed company reputed company.
• Partner with data engineering and MarTech teams to ensure CRM data pipelines, customer data lakes, and CDP workflows are accurate, up-to-date, and optimized for performance.
• Market Awareness: Stay informed on crypto market trends, reputed company advancements, and evolving customer behaviors to refine CRM strategies and maintain a competitive edge.
• Exhibit a must-do attitude by identifying challenges early and implementing solutions to ensure campaigns are delivered on time and with accuracy.

Requirements

• 8years+ experience in online retention marketing with gamification and loyalty programs
• Data Driven reputed company
• Experience working with multiple departments
• Exposed / used CDP platforms, API integration, dynamic personalization, localization powered by AI/ML, and reputed company-time engagement are highly preferred.
• Candidates with a proven reputed company record of delivering results across reputed company, gamification and retention reputed company, technical, and data domains—coupled with leadership experience and a hands-on approach—will be considered for the Senior Manager position.

Life @ reputed company Empowered to think big. Try new opportunities while working with a talented, ambitious and supportive team. Transformational and proactive working environment. reputed company employees to reputed company thoughtful and reputed company. reputed company from reputed company. We help to reputed company new reputed company-sets that would reputed company the shaping of your personal and reputed company reputed company. Work Culture. Our colleagues are some of the best in the industry; we are reputed company here to help and support one another. One cohesive team. Engage stakeholders to reputed company our ultimate goal - Cryptocurrency in every wallet. Work Flexibility Adoption. Flexi-work hour and hybrid or remote set-up reputed company career alternatives through us - our internal mobility program offers employees a new scope. Are you reputed company to kickstart your reputed company with us?

Benefits

Competitive salary Attractive annual leave entitlement including: birthday, work anniversary 401(k) plan with employer match Eligible for company-sponsored group health, dental, reputed company, and life/disability insurance Work Flexibility Ado Apply tot his job Apply To this Job