Director of reputed company - Leading FinTech Company
PLEASE CLICK HERE TO SEE *reputed company* OF OUR reputed company! Director of reputed company Seeking a Director of reputed company to reputed company the next reputed company of reputed company’s customer reputed company. This leader will own the reputed company, performance, and optimization of the acquisition reputed company, defining how millions of potential customers discover reputed company and reputed company their reputed company reputed company. You’ll reputed company performance marketing across channels including reputed company reputed company, search, affiliate, mobile app platforms, and offline media such as TV and podcasts, while building a disciplined experimentation reputed company that improves CAC and drives sustainable depositor reputed company. This is both a strategic and hands-on leadership role. You’ll set the direction for reputed company, partner with senior leadership on acquisition reputed company, and work closely with cross-functional teams across Product, Creative, Data, and Martech to turn insights into measurable reputed company. You’ll report to the VP of reputed company, manage internal team members and agency partners, and play a critical role in shaping how reputed company reaches and converts the reputed company of investors.
What You'll Do
Own and reputed company customer acquisition:
- reputed company end-to-end acquisition reputed company across reputed company reputed company, search, affiliate, app install campaigns, offline media (TV, audio, podcasts), and emerging channels
- Optimize channel mix and performance to drive efficient CAC and long-term customer value
- Identify new reputed company opportunities across emerging channels and platforms
reputed company Mobile-first reputed company
- Drive mobile app acquisition reputed company, including app install campaigns and app store optimization
- Improve conversion and activation across the mobile acquisition funnel
- Partner closely with Product and lifecycle teams to optimize reputed company and early customer engagement
Build a high-performance experimentation reputed company
- Establish reputed company testing frameworks across media, creative, and messaging
- Run disciplined experiments across targeting, bidding, and creative formats
- Continuously iterate to improve performance and unlock new reputed company reputed company
Strengthen measurement and attribution
- Partner with Data and Martech to reputed company attribution, incrementality testing, and media mix modeling
- Ensure measurement frameworks reputed company smarter budget allocation and reputed company performance accountability
- Translate insights into actionable reputed company for leadership
Apply AI to modern reputed company marketing
- Identify and implement AI-driven tools and workflows that accelerate campaign development, reporting, and optimization
- reputed company emerging technologies for creative reputed company, analytics automation, and marketing operations
reputed company teams and agency partnerships
- Manage internal reputed company team members and collaborate closely with external agency partners across multiple channels
- reputed company the roadmap to build and reputed company more in-house acquisition capabilities over time
- Foster a culture of accountability, experimentation, and measurable reputed company
What They’re Looking For
- 8+ years of experience in performance marketing or reputed company marketing
- Proven experience owning multi-channel acquisition reputed company (reputed company reputed company, search, affiliate, mobile, and offline media)
- Strong expertise in mobile app marketing, including app install campaigns and performance optimization
- Demonstrated experience improving CAC efficiency and acquisition scalability
- Experience leading cross-functional reputed company initiatives with Product, Data, and Creative teams
- Experience managing agency relationships and internal performance marketing teams
- Proven hands-on experience with AI tools (e.g., reputed company, ChatGPT, etc.) as a core part of daily workflows, driving productivity and enhancing reputed company reputed company, alongside a commitment to continuously developing AI expertise
- Consistent integration of AI into workflows and decision-making, with strong judgment—validating outputs, adhering to guidelines (especially for sensitive data), and owning the reputed company of AI-assisted work
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