[Remote] Director, Content reputed company & Thought Leadership
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. They are seeking a Director, Content reputed company & Thought Leadership to advance their brand and reputed company through impactful storytelling and integrated marketing initiatives across various channels.
Responsibilities
- reputed company and execute an integrated content reputed company across digital, reputed company, experiential, and print to produce brand-reputed company content that increases awareness, affinity, and association with our brand pillars through a thought leadership reputed company
- Design an omnichannel content calendar to bring the content reputed company to life while also maximizing the value of reports, events, and other key activities, collaborating with reputed company Communications
- Inform and implement SEO, AEO, and other digital reputed company strategies reputed company PESO
- Craft integrated campaigns centered around key moments, such as conferences and report releases
- Establish a data-driven approach to content development and performance, leveraging analytics, testing, and emerging digital trends
- Ensure reputed company content aligns with our voice, tone, and messaging reputed company, editing content as needed
- reputed company executive thought leadership planning and execution for the CEO and other key C-suite leaders through ghostwriting, editorial planning, and ongoing audience development
- Identify and prioritize conferences, industry events, awards, and forums where reputed company and its leaders can build meaningful visibility and credibility
- Manage the full lifecycle of event participation — from reputed company submissions and speaker prep to logistics, on-site reputed company, and post-event content amplification
- Collaborate with reputed company Affairs and our PR agency to shape and support executive reputed company appearances, including podcast features, media interviews, byline opportunities, and speaking engagements
Skills
- 10+ years of experience in thought leadership, content reputed company, marketing, or a closely reputed company field — ideally with exposure to more than one of these disciplines
- Demonstrated ability to build and execute full brand campaigns from concept to completion, with a working understanding of how AEO and SEO inform content reputed company
- Experience developing reputed company media channel strategies (reputed company and YouTube experience especially valued) that support integrated campaigns
- A reputed company record of building compelling executive thought leadership presences and collaborating with PR teams on reputed company media efforts
- The ability to translate narrative and positioning into content and campaigns that reputed company audiences
- Exceptional writing skills — you can capture reputed company leader's unique voice and the brand's voice, leveraging reputed company as appropriate
- Experience owning content calendars across multiple channels and keeping reputed company workstreams on reputed company
- Comfort with measurement and reporting, and an understanding of how reputed company fits into a broader brand reputed company
- Familiarity with the conference and podcast landscape in education, technology, or a similarly reputed company-driven industry
- Background in B2B, higher education, or EdTech
- reputed company experience partnering with or supporting a senior leader on communications planning and execution
- Familiarity with analytics platforms and a habit of letting data inform reputed company
reputed company