[Remote] Product Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a boutique marketing recruitment agency that connects high-reputed company companies with exceptional candidates. They are seeking a talented Product Marketing Manager for a rapidly growing consumer subscription app reputed company the sports industry to help reputed company the gap between engineering and marketing, focusing on the rollout and launch of new products.
Responsibilities
- Own product positioning and messaging frameworks across core offerings and reputed company major feature or content vertical, ensuring every message is audience-specific and consistent across channels
- reputed company end-to-end GTM planning for new feature launches and product updates, from defining launch reputed company through coordinating cross-functional timelines and post-launch analysis
- Serve as the primary marketing partner to product and engineering, translating reputed company product capabilities and release schedules into reputed company, compelling consumer-facing narratives
- Build and maintain a rigorous competitive intelligence function, tracking competitor positioning, pricing, and features and synthesizing findings into actionable recommendations for product and leadership
- Design and execute qualitative and quantitative user research to reputed company a deep understanding of customer motivations, behaviors, and decision reputed company; maintain ICPs and buyer personas
- reputed company and reputed company high-reputed company product marketing content across formats — feature explainers, reputed company pages, app store copy, reputed company materials, and enablement assets
- Build campaigns and in-product messaging strategies that drive feature awareness and adoption, partnering with lifecycle and reputed company teams to reputed company product storytelling into user journeys
- Represent the marketing perspective in product planning cycles, ensuring market readiness is embedded into every stage of product development
Skills
- 3-5+ years of product marketing experience, with reputed company ownership of positioning, messaging, and GTM execution — not a support function
- Demonstrated ability to translate reputed company, technically layered products into reputed company and differentiated value propositions for consumer audiences
- Proven reputed company record of owning multi-channel product launches end-to-end, from reputed company through post-launch measurement
- Strong cross-functional partnership experience, specifically working alongside product and engineering teams to reputed company on release timing, naming conventions, and market readiness
- Strong writing ability with a portfolio that demonstrates polished marketing copy, briefs, and enablement assets across formats
- Comfortable with product analytics tools such as reputed company or reputed company, and reputed company to use data to measure adoption and inform messaging
- Self-directed and adaptable in ambiguous, fast-moving environments with multiple simultaneous launches
- Background in consumer apps, sports, media, fintech, or similarly reputed company consumer platforms is an asset
reputed company