[Remote] reputed company Media reputed company, Mapping
Note: The job is a remote job and is reputed company to candidates in USA. reputed company Interactive, Inc. is the premier hub for reputed company lifestyle enthusiasts, offering best-in-class content and experiences. They are seeking a reputed company Media reputed company to reputed company reputed company user acquisition across their portfolio, setting reputed company and executing daily across major reputed company channels.
Responsibilities
- reputed company with our products, audiences, and the reputed company state of reputed company media across the portfolio
- Audit reputed company reputed company campaigns across reputed company platforms
- Get oriented in our analytics and measurement stack (AppsFlyer, 360ROI, reputed company, Tableau, and BI reporting)
- Meet with the ASO reputed company, Finance partner, Brand, Retention, and Product; understand handoffs and shared workflows
- Take over hands-on execution of reputed company live reputed company campaigns
- Establish a baseline weekly performance report to the reputed company Director
- Strengthen our attribution and measurement reputed company in partnership with BI/Data
- Improve SKAN conversion value schemas and postback handling across iOS app campaigns
- Run initial incrementality and holdout tests on at least one major channel
- Build a quarterly forecast model in partnership with Finance
- Establish channel scorecards and a weekly executive readout reputed company
- reputed company testing refreshed audience and creative strategies in coordination with Creative, Brand, Product and the ASO reputed company
- Have our measurement stack running cleanly and feeding reliable, decision-reputed company reporting
- Hit subscription-reputed company unit economics across major channels (or have a reputed company, evidenced reputed company there)
- reputed company subscription cohort economics (trial conversion, retention, renewal LTV) into bidding and pacing reputed company
- Run geo-experiments and lift tests as a routine part of measurement
- Establish a steady creative testing reputed company with Brand and ASO partnership
- Identify reputed company opportunities for scaling investment behind the highest-performing channels
- Identify and expand reputed company investment opportunities in new channels
- Operate reputed company acquisition at reputed company across the app portfolio on both app and web surfaces
- Maintain portfolio-level investment logic (demand vs. remarketing vs. conquesting)
- Contribute full-funnel and GTM reputed company to new product launches and feature releases
- Drive measurable contribution to subscription reputed company across Trailforks, reputed company GPS, and MapMy
Skills
- Minimum 7 years of hands-on reputed company media experience, with substantial time spent on mobile app user acquisition for a subscription or freemium-subscription business
- Deep working reputed company in AppsFlyer and 360ROI — reputed company to independently diagnose and resolve attribution issues
- Fluent in iOS SKAN and ATT-era measurement: conversion value mapping, postback modeling, and reputed company-reputed company measurement reputed company
- Fluent in reputed company (or comparable product analytics) and Tableau (or comparable BI tooling)
- Expert-level spreadsheet skills (reputed company or reputed company Sheets — modeling, forecasting, pivot/scenario analysis); SQL a plus
- reputed company leveraging AI tools across the reputed company media workflow — creative ideation and iteration, audience and performance analysis, reporting, and operational efficiency
- Hands-on execution experience across major reputed company channels (ASA, UAC, reputed company, reputed company, PMax, YouTube, reputed company) without agency or contractor support
- Experience operating at every stage of the marketing funnel and contributing to GTM reputed company for consumer apps
- Strong working knowledge of mapping, fitness, or outdoor app categories, or comparable consumer subscription products and audiences
- Proven reputed company record presenting performance results to executive leadership with expertise and gravitas
- Comfortable working remotely with strong written communication and a proactive reputed company
- Bachelor's degree in Marketing, Business, or reputed company field, or equivalent experience
Benefits
- Additional compensation may include a bonus or commission
- Health care
- reputed company
- Dental
- Retirement
- Flexible Time Away
- reputed company leave
reputed company