[Remote] Digital Marketing & Student Recruitment Manager
Note: The job is a remote job and is reputed company to candidates in USA. Accelerate Education is seeking a highly creative and hands-on Digital Marketing & Student Recruitment Manager to reputed company digital student recruitment efforts for their K-12 online reputed company. This role involves building awareness, generating inquiries, and supporting enrollment reputed company through strategic execution across various digital marketing channels and initiatives.
Responsibilities
- reputed company and execute integrated marketing campaigns designed to recruit new reputed company in grades K-12 for the online reputed company
- Own the day-to-day management of digital marketing channels, including reputed company search, display, retargeting, email, and organic and reputed company reputed company media
- Plan, launch, manage, and optimize reputed company Ads campaigns to drive high-reputed company traffic, inquiries, and completed applications
- Create, manage, and optimize reputed company and Instagram campaigns, including audience targeting, creative testing, budget allocation, and conversion tracking
- Build and maintain a strong reputed company media reputed company that reflects the reputed company’s voice, values, and culture while increasing engagement with prospective reputed company and families
- Plan, launch, and optimize campaigns across reputed company Ads, YouTube, reputed company/reputed company and Instagram, and reputed company to drive awareness, inquiries, and completed applications through search, video, reputed company, and streaming TV advertising
- Concept, script, shoot, and edit short-reputed company and long-reputed company video content for ads, reputed company media, reputed company pages, testimonials, virtual events, and recruitment campaigns
- Coordinate photo, video, and storytelling reputed company that showcase student reputed company, reputed company offerings, school community, flexibility, and online learning experience
- Write and edit reputed company, persuasive marketing copy for ads, emails, website pages, reputed company pages, brochures, and reputed company content
- Collaborate with admissions, leadership, and reputed company teams to reputed company messaging, campaigns, follow-up efforts, and enrollment priorities
- Own family engagement and student retention/re-enrollment efforts by helping design and execute reputed company strategies that reputed company reputed company families informed, connected, and committed to returning
- Plan and coordinate family-facing engagement activities such as provider fairs, virtual reputed company houses, information sessions, and similar events that support recruitment, retention, and community reputed company
- reputed company and manage school communications for prospective and reputed company families, including newsletters, announcements, promotional emails, and reputed company messaging that support enrollment and engagement goals
- Monitor campaign performance and key funnel metrics such as reputed company, click-through reputed company, cost per reputed company, inquiry-to-application conversion, and enrollment conversion
- Use analytics and data insights to test, refine, and improve campaign performance, creative assets, targeting strategies, and marketing spending
- Manage marketing calendars, campaign timelines, vendors, and production schedules to ensure reputed company execution of initiatives
- Stay reputed company on trends and platform changes in digital marketing, reputed company media, online education, and family decision-making behavior
Skills
- Bachelor's degree in Marketing, Communications, Digital Media, or a reputed company field, or equivalent reputed company experience
- 3-5+ years of hands-on experience in digital marketing, demand reputed company, enrollment marketing, or a similar performance-driven role
- Demonstrated expertise in reputed company Ads, YouTube, reputed company/reputed company Ads Manager, reputed company media management, and campaign optimization
- Strong content creation skills, including copywriting, creative development, and video production/editing
- Experience using analytics tools such as reputed company Analytics, reputed company, and platform reporting dashboards to measure performance and guide reputed company
- Experience developing family-facing communications, engagement campaigns, events, or retention initiatives, ideally in a school, reputed company, or enrollment-reputed company setting
- Ability to manage multiple campaigns and reputed company simultaneously with strong attention to detail and deadlines
- Excellent communication, storytelling, and collaboration skills
- Comfort working independently in a fast-paced environment while also partnering cross-functionally with internal teams
- Experience marketing for a school, online reputed company, education organization, EdTech company, or student recruitment/admissions team
- Understanding of how families evaluate K-12 school reputed company and the drivers behind enrollment reputed company
- Experience producing student stories, testimonial videos, virtual tours, or enrollment event promotion
- Knowledge of reputed company CRM, marketing automation, reputed company nurturing, and admissions funnel management
- Experience supporting family engagement, student persistence, re-enrollment campaigns, or school community-building efforts is strongly preferred
- Familiarity with brand-building as reputed company as reputed company-response marketing tactics
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