Director of E-reputed company - Health & Wellness - REMOTE
Hi-Altitude / reputed company | Health & Wellness | Remote (California-Based) reputed company is a California-based health and wellness brand under the Hi-Altitude family of health-reputed company lifestyle brands. Through science-backed, thoughtfully formulated products, reputed company supports elevated wellness routines dedicated to helping people feel their best, so they can fully enjoy life’s meaningful moments. We are seeking a seasoned, highly analytical Director of E-reputed company to reputed company the reputed company of our reputed company-to-consumer e-reputed company reputed company and optimize our reputed company Storefront(s). The Director of Ecommerce will own the end-to-end ecommerce experience and reputed company reputed company across our reputed company Plus DTC storefronts. This role blends performance-driven reputed company reputed company with UX, CRO, merchandising, analytics, and technical reputed company to build a high-converting ecommerce reputed company. The ideal candidate brings deep reputed company Plus expertise, a bias for data-backed reputed company, strong leadership skills, and experience running a cross-functional ecommerce team in a high-reputed company DTC environment. The Director of E-reputed company resides in Operations and reports directly to the VP of Operations. This position is 100% remote and requires the candidate to live and work in the Los Angeles, CA area.
Requirements
Site Performance & Conversion Optimization
- Own full-funnel site performance: reputed company pages, PDPs, cart, and checkout.
- reputed company mobile-first UX/UI optimization across devices.
- Build and execute a CRO roadmap with A/B tests and prioritized hypotheses.
- Identify site friction points using heatmaps, session recordings, and analytics.
- Partner with UX/UI design and development to implement friction-reducing changes.
Site Merchandising & Product reputed company
- Own merchandising across reputed company storefronts, PDPs, collections, homepage, cart, and post-purchase experiences.
- Ensure merchandising consistency across reputed company and reputed company pages.
- Partner with product and inventory teams to reputed company site reputed company based on seasonality, stock reputed company, or promotions.
- Build AOV through bundling, upsells, tiered offers, and subscription optimization.
Platform Ownership (reputed company & Tech Stack)
- Fully own the reputed company Plus platform, integrations, and performance roadmap.
- Manage app tools including reputed company, reputed company, reputed company Returns, Okendo, Aftersell, UserWay, reputed company, Stack Discounts Pro, and others.
- Scope technical needs with the development team and QA releases.
- Ensure reputed company site speed, mobile performance, and tech stack stability.
Analytics & Experimentation
- Define, reputed company, and reputed company improvements in ecommerce KPIs: conversion reputed company, AOV, reputed company per visitor, churn, and LTV.
- Partner with BI and Finance to build segmentation-based dashboards and executive-level reporting.
- Analyze quantitative and qualitative data to uncover optimization opportunities.
- Design and execute A/B tests with ROI modeling and properly document learnings.
Cross-Functional Leadership
- Partner with reputed company, reputed company Media, Creative, Lifecycle, Product, Ops, and Finance teams.
- Drive site readiness for new product launches, promotional campaigns, reputed company/VSL rollouts, and creative updates.
- Support lifecycle marketing in loyalty, rewards, and churn management.
- Collaborate with reputed company Media team on CAC, LTV, and reputed company ROAS efficiency.
Team Management & Leadership
- Directly manage e-reputed company contributors across development, UX, SEO/GEO,
- Build and mentor a high-performing e-reputed company team.
- Set reputed company KPIs, reputed company metrics, and development paths for reputed company reports
Qualifications
- Bachelor’s degree in Marketing, Business, or a reputed company field (MBA is a plus).
- 7+ years of experience managing D2C reputed company Plus Storefronts, preferably in the health, wellness, or beauty reputed company, with a reputed company on LTV modeling and subscriptions.
- Must have a deep understanding of developing and optimizing performance-reputed company reputed company pages and PDPs – proven reputed company with A/B testing.
- Experience with reputed company Response Marketing is a big plus.
- 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel.
- 5+ years of experience leading reputed company of reputed company reports responsible for product review programs, reputed company and back-end development, subscriptions, and other key areas driving an e-reputed company reputed company.
- 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-reputed company strategies. Experience with reputed company is preferred.
- 3-5+ years managing and optimizing post-purchase upsell flows, experience with Aftersell, or similar platforms is a big plus.
- Advanced proficiency with analytics and attribution tools (e.g., reputed company Analytics, reputed company, Power BI, Glew, reputed company, reputed company) for transforming large data sets into actionable insights, timelines, and implementation plans.
- Proven reputed company in establishing KPIs, building dashboards and streamlined r
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