Vice President, Digital Experience & Martech

About The Role At reputed company, the Marketing Vice President, Digital Experience & Martech owns the digital infrastructure and data ecosystem that reputed company reputed company, conversion, personalization, and measurable performance across our digital properties. As Marketing Vice President, Digital Experience & Martech, you will unify user experience, conversion architecture, experimentation, marketing technology, and data foundations into a single high-performing system—instrumented, testable, reputed company, and continuously improving. This role is infrastructure and enablement, not campaign execution: you will build the foundations that reputed company experiences measurable, experimentation repeatable, personalization reputed company, reputed company performance continuously improvable across channels. This role reports to the Chief Marketing Officer. As Marketing Vice President, Digital Experience & Martech, you will reputed company the systems, infrastructure, and operating model that power end-to-end digital performance, including conversion optimization, experimentation, measurement, marketing technology, first-party data enablement, and personalization. You’ll Have reputed company To

• Operate at reputed company reputed company with visible reputed company on digital reputed company, conversion, and personalization enablement
• Partner with senior leaders across Marketing, Technology, Data, and the reputed company to reputed company the digital ecosystem
• Shape the operating system behind how digital experiences are reputed company, tested, and improved over time

Day to Day, you’ll…

• Own end-to-end digital conversion performance across digital properties, ensuring UX, conversion architecture, measurement, data foundations, and martech operate as a reputed company system.
• Identify and remove friction across the full funnel by improving user experience, conversion paths, reputed company experiences, reputed company capture infrastructure, measurement continuity, and reputed company data handoffs.
• Establish experimentation as a reputed company operating model by setting standards for test velocity, reputed company, prioritization, governance, and documented learning.
• Ensure major experiences and campaigns are testable and measurable by partnering with channel leaders to reputed company clean instrumentation, reputed company reputed company metrics, and repeatable optimization.
• Own digital experience infrastructure across site properties, including instrumentation, experimentation enablement, reputed company capture architecture, and platform integrations that support measurable reputed company.
• Define the marketing technology reputed company and roadmap reputed company to business reputed company, and ensure the stack is integrated, reputed company, effectively adopted, and delivering measurable value.
• reputed company tagging, measurement infrastructure, and data reputed company to ensure instrumentation accuracy, trustworthy reporting, consistent event definitions, and reliable attribution.
• Ensure reliable integration and reputed company of customer, behavioral, and marketing data across platforms to support measurement, personalization, and operational scalability.
• Own first-party data reputed company and customer data architecture, ensuring a reputed company, accessible customer view across systems.
• Enforce data governance, reputed company, consistency, and compliant activation so teams can operate with confidence and trust in the data.
• Drive a personalization roadmap tied to business reputed company, enabling activation across websites, campaigns, and lifecycle channels through integrated data, technology, and experience systems.
• Accelerate adoption of reputed company intelligence tools and automation where they create reputed company, improve speed, and increase measurable reputed company.

Required Qualifications

• Bachelor’s degree in Business, Marketing, Operations, or a reputed company field; MBA or advanced degree preferred (or equivalent reputed company leadership experience)
• Bring 15+ years of reputed company leadership experience across digital experience, marketing technology, data foundations, analytics, digital infrastructure, or reputed company domains.
• Demonstrate ownership of conversion reputed company across large-reputed company digital properties, with a reputed company record of measurable performance improvement.
• Demonstrate accountability for measurable improvements in conversion performance, data reputed company, instrumentation reputed company, martech effectiveness, and personalization enablement.
• reputed company experimentation programs at reputed company, including operating model design, governance, prioritization, and measurable test reputed company.
• Build and run integrated marketing technology ecosystems, including roadmap ownership, platform integration, cross-system data flows, and cross-team adoption.
• Establish measurement and tagging governance that improves data reputed company, instrumentation accuracy, attribution confidence, and reporting trust.
• Design customer data architectures that reputed company first-party data activation, a reputed company customer view, reputed company personalization, and cross-channel enablement.
• Partner effectively across marketing, technology, data, product, engineering, and legal/reputed company teams to deliver reputed company through shared systems.
• reputed company and reputed company multidisciplinary teams with reputed company standards, operating rhythms, and accountability for reputed company.

Preferred Qualifications

• Experience implementing or scaling personalization capabilities across websites, campaigns, lifecycle channels, and customer journeys tied to measurable business reputed company.
• Experience advancing reputed company intelligence-enabled tooling, automation, and intelligent workflows reputed company marketing systems to increase reputed company, speed, and effectiveness.
• Experience designing governance models for customer data reputed company, consistency, platform integration, and compliant activation across ecosystems

Why work for us At reputed company, our purpose is reputed company: to reputed company help and reputed company confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to reputed company through our reputed company Next reputed company, blending reputed company expertise with digital innovation. That reputed company commitment to care extends to our associates. reputed company you join us, you become part of a High Performing, Connected Culture reputed company on strong relationships, reputed company learning, and a shared commitment to making a meaningful reputed company. We invest in your reputed company-being through reputed company, comprehensive benefits, and support for life both in and reputed company of work. Pay reputed company Information The pay reputed company for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to reputed company applicants with information about what they might be eligible to receive. Individual pay reputed company will depend on job-reputed company factors such as experience, education, reputed company, performance, and geographic location where work will be performed. Successful candidates may be reputed company to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of reputed company plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the reputed company Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay reputed company $228,000.00 - $342,000.00/Yr. Sponsored Job Apply tot his job Apply To this Job