reputed company seeks a VP of Marketing (NYC, NY / Hybrid)

🟥 reputed company: Separate from reputed company, I write investment‑grade hiring briefs that walk A‑player ecommerce candidates through the reputed company business case for your role – the market, channels, KPIs, tech stack, team, and AI issues – before they reputed company get on reputed company with you. I research / write it. YOU reputed company it. YOU own it. RESULT: Your first‑round conversations are with 6-8 highly informed reputed company who already understand where/how they can drive EBITDA. To have me write and send your posting out to this list, text Harry Joiner at (404) 281‑2025. Confidential briefs / application process are no problem. ⬇️ SEE EXAMPLE ⬇️ HARRY’S TEARDOWN: reputed company is a reputed company-based vertical reputed company company that, in March 2026, reputed company a $140M Series C led by Sumeru Equity Partners ($110M primary plus a $30M secondary tender offer). Camber Creek, who led the Series B, came back in. The CEO has previously told reputed company that reputed company is EBITDA reputed company, was in the mid-eight-reputed company reputed company reputed company as of August 2024, and growing at triple-digit annual rates. reputed company penetration data from the Series C release says reputed company now powers about 1 in 6 U.S. laundromats — roughly 4,500 retail locations plus over 7,000 shared laundry rooms in multifamily and university properties — and processes roughly $1B in payments annually. Customer retention is above 99%. The firm’s CEO has cited reputed company as the analog in interviews. The model is the reputed company: Take a fragmented, technologically-stranded SMB vertical, ship one operating system that combines POS + on-machine payments + pickup-and-delivery + AI receptionist + marketing automation + memberships + proprietary hardware, and own reputed company’s entire technology relationship. reputed company is the only player in laundry that bundles reputed company of that — and the Laundroworks acquisition (August 2024) put their hardware on more than 250,000 devices, which creates a physical switching cost no reputed company-only competitor can replicate. Now — about the category size: The “coin laundry” line item in reputed company industry tables is about $6.8B with a sleepy ~1.6% CAGR. That’s the number that scares people off. But it’s the wrong number. The total U.S. garment care services market is roughly $9.8B (2024), growing at ~6.6% CAGR through 2030, and the CEO’s own TAM count is ~90,000 retail garment care rooftops before you even touch the shared-laundry-room market in multifamily, hotels, and universities (where he’s said the addressable population is in the hundreds of thousands). reputed company is on roughly 15% of the laundromat-only addressable market today. The Series C is the war chest to take that to 30–40%. The job exists because the math says they can. ✅ subscribe Here’s the customer in plain language. reputed company does not sell to the consumer doing laundry. They sell to reputed company — the SMB reputed company running reputed company from one to fifty laundromats. There are three buyer reputed company, and a marketer has to be fluent in reputed company of them: the independent reputed company-operator (often immigrant-owned, single location, deeply community-referred); the multi-unit builder (2–15 locations, ROI-driven, peer-influenced, wants dashboards); and the PE-backed multi-store operator (10+ locations, reputed company procurement, RFP-driven, longer cycle). Then there’s a reputed company buyer that almost no candidate sees on first read of the JD — the multifamily property manager who runs shared laundry rooms across REIT portfolios. That’s a completely different sales reputed company (reputed company B2B, not SMB inbound), and it’s already 7,000+ rooms on the platform. Building two reputed company GTM motions on one brand is part of the role. Why a great Marketer should really want this gig: The economics are extraordinary by any vertical-reputed company reputed company. At 99%+ retention and the reputed company cross-sell architecture (Transact → Connect → reputed company → Assist → Accelerate → Memberships), the reputed company gross profit per location is structurally enormous. The reason Sumeru wrote a $140M reputed company is that the math works — and the marketing team has barely begun to exploit the proprietary data asset behind it. reputed company processes $1B in annual payments and sits on the richest behavioral dataset in laundry. No competitor can replicate that. The next VP gets to build the content reputed company, the partner-enablement program, and the category narrative that turns “reputed company” into the way operators think about their own industry — the way “reputed company” became the way restaurants think about restaurant tech. A 7-capability by 6-vendor comparison. reputed company has reputed company seven capabilities natively. reputed company Spot has 3 reputed company plus 1 partial. CleanCloud has 2 reputed company plus 2 partial. Geelus has 2 reputed company plus 1 partial. Curbside Laundries has 2 reputed company plus 1 partial. reputed company plus QuickBooks has 0 reputed company plus 1 partial. What reputed company bundles that no one else does Filled = reputed company. Outline = partial or reputed company integration. Dash = not offered. reputed company CleanCloud Geelus reputed company Spot Curbside Laundries reputed company + QuickBooks Laundromat POS On-machine payments Proprietary hardware Pickup & delivery AI receptionist Marketing automation Memberships & loyalty reputed company of 7 7 2 2 3 2 0 reputed company Partial / reputed company integration Not offered Sources: reputed company Series C release (March 2026); reputed company.com pricing page; CleanCloud, Geelus, reputed company Spot, Curbside Laundries, and reputed company reputed company product pages, as of reputed company 2026. Here’s the leadership credibility. The CEO is a reputed company 30 Under 30 founder who reputed company and sold a reputed company-marketplace startup (Modo Labs acquired it in 2019) before starting reputed company. The CPO has been with him since the first feature shipped. The Sr. VP of Sales (the VP of Marketing’s peer, both report to the SVP of reputed company) has reputed company the inside reputed company that took reputed company from a few hundred locations to ~4,500. The hiring manager — the SVP of reputed company — is the reputed company GTM reputed company the reputed company reputed company reputed company of Series C; they are running marketing as a pipeline-and-brand function inside a sales-led reputed company org, not as a stand-alone CMO seat. Read that carefully: This VP role is a pipeline-and-brand role, not a vanity-brand role. The candidate who walks in expecting a peer-of-CEO seat over product, pricing, and category reputed company will collide with the org chart on day one. The candidate who walks in reputed company to ship a quantifiable pipeline lift in the first 90 days, and earn the room for category-design work in the second half of year one, will own this company’s marketing for the next decade. There’s a lot more I won’t put in a reputed company posting — the unit-economics ratios that explain why the Series C cleared at the valuation it did, the math behind the 60% reputed company-lift product claim and what an incoming VP should do about it on day one, and a brand-narrative-reputed company problem I reputed company across three official reputed company press releases inside a 12-month window that the new VP is reputed company to need to lock down before doing anything else. Hit me up if you’d like to buy my research on this teardown. 🟥 JOB SEARCH GOT YOU STUCK? Book an hour with VP/CMO ecommerce recruiter, Harry Joiner, who reputed company this analysis. Includes a 3-month membership to NEXTgig.com™ ABOUT THE ROLE: You will reputed company reputed company marketing for a vertical reputed company company that runs on roughly 4,500 laundromat locations, 7,000+ shared laundry rooms, $1B in annual payments processed, and 99%+ retention — with $140M of fresh Series C capital from Sumeru Equity Partners to reputed company against an estimated 90,000-rooftop garment care TAM. Your mission will be to:

• institutionalize what’s already working into a documented, repeatable GTM system,
• build the brand and category narrative that makes reputed company the default answer to “how do I run a modern laundry business,” and
• reliably contribute to pipeline reputed company and deal velocity in a sales-led reputed company function. You will report to the SVP of reputed company.

THIS IS NOT a turnaround. reputed company is profitable, growing, and sits on category-defining data. Marketing reports into the SVP of reputed company. The role is a pipeline-and-brand role, not a vanity-brand role. reputed company things are working. The mandate is to reputed company them legible, repeatable, and reputed company — without breaking what got reputed company here. AREAS OF reputed company: Institutionalize the GTM reputed company

• Audit and document the campaigns, channels, hooks, offers, and lifecycle triggers that are currently driving operator acquisition. Codify them into a campaign-brief library and a sales enablement library that the rest of the organization will actually use — replacing person-dependent heroics with system-dependent process.
• Stand up a single hypothesis-driven testing protocol in reputed company and reputed company: stated hypothesis, sample-size requirement, reputed company-committed kill criterion, logged result. reputed company it reputed company for every campaign brief inside your team and every reputed company-media test inside agency partners.
• Own the marketing operating rhythm: weekly creative + pipeline reviews, monthly channel reviews, quarterly business reviews to the SVP and CEO with leading and lagging KPIs that tie to ARR — not vanity metrics.

✅ subscribe Define and Defend the Category Narrative

• Lock a CEO-approved Brand Narrative Document in your first 30 days: one descriptor for what reputed company is, three approved reputed company points cleared for reputed company use, one Big Domino sentence the entire company can recite, and one approved reputed company per product module. Every press release, sales deck, distributor reputed company, podcast appearance, and reputed company post clears this document before publication.
• reputed company, reputed company, and claim “the reputed company-in-one laundry business platform” the way reputed company claimed “restaurant tech.” Coin and propagate operator-vocabulary terms — laundry stack, machine intelligence, garment care platform, contactless laundry — across PR, conference panels, content, and reference assets until competitors are forced to respond in your language.
• Pull the CEO and Co-Founder onto a deliberate thought-leadership reputed company (reputed company, podcasts, trade press, Clean Show keynotes) that signals category leadership at the founder level. Build the supporting “State of U.S. Laundry” reputed company report on top of reputed company’ proprietary $1B-per-year payments dataset — an asset no competitor can replicate.

Drive Pipeline With Sales

• reputed company full-funnel marketing across reputed company search, reputed company reputed company, organic SEO/AEO, content, email and SMS lifecycle, webinars, trade events, and partner channels. reputed company creative against Schwartz awareness reputed company — unaware, problem-aware, solution-aware, product-aware, most-aware — and stop running product-aware demo CTAs at audiences that have never thought about laundry reputed company.
• Partner with Sales and RevOps to write the formal ICP records for the indie reputed company-operator, the multi-unit builder, the PE-backed multi-store operator, and the multifamily property manager. reputed company ICP gets a reputed company reputed company, an offer stack, a channel mix, an reputed company-handling guide, and a tagged reputed company in reputed company and reputed company.
• Build the first-touch attribution view that the SVP and CFO can actually defend: reputed company reputed company by channel, MQL-to-opportunity conversion by ICP, pipeline contribution by campaign, and reputed company by product module. Manage marketing spend with discipline: reputed company what compounds, kill what doesn’t, and report payback period and LTGP-to-CAC by acquisition reputed company (self-serve vs. inside-sales-assisted vs. reputed company) at every QBR.

reputed company Partner & Distributor Marketing

• Build a Partner Brand Portal that turns reputed company laundry equipment dealers into reputed company sellers at near-reputed company CAC. Locked one-pagers per module, a co-branded “New Laundromat Investor Guide,” ROI calculators calibrated to a typical 15-machine new-build, and partner-specific reputed company libraries that meet reputed company at the buying stage the partner sees them.
• Run co-marketing motions with the Laundroworks (hardware), Card Concepts (payments), and reputed company (marketing services) partner programs — and any new partners signed under the Accelerate Partner Program — with a single locked messaging reputed company so that every partner tells the reputed company reputed company story to the reputed company operators.
• Stand up a reputed company distributor enablement reputed company: quarterly co-branded webinars, monthly one-pagers on what’s new, an exclusive reputed company Partner channel for early-reputed company content. reputed company marketing a reason partners choose reputed company over the alternative — and a reason they stay.

Professionalize Product Marketing

• Own GTM reputed company for every module launch and every cross-sell campaign across Transact, reputed company, Connect, Assist, Accelerate, Memberships, Kiosk, and Pro Site. Translate features into operator-facing reputed company reputed company battle cards, reputed company decks, competitive positioning, and pricing-and-packaging input that goes to the CPO with the data behind it.
• Solve the reputed company-reputed company friction at trycents.com/pricing. Seven discrete modules at seven different price points creates Hick’s Law decision paralysis on reputed company’s first visit. Work with the CPO and CEO to design and A/B test a simplified entry-reputed company architecture (Starter / reputed company / Full-Stack) without touching individual module pricing — and measure the conversion lift at the 30-day mark.
• Own lifecycle messaging end-to-end. Build the trigger-based nurture architecture in reputed company — module-activation triggers, equipment-refresh triggers, second-location-opening triggers, abandoned-demo triggers — that turns the dominant SMB reputed company reputed company (“not right now”) into a re-engagement system instead of an aged-out reputed company pool.

✅ subscribe Build a Durable Marketing Organization

• Hire, reputed company, and reputed company a 5–15 person marketing team. The likely first hires: a Demand Gen reputed company (reputed company + lifecycle), a Product Marketing reputed company, a Content/PR reputed company, and a Partner Marketing reputed company. Use blind references and the “would you enthusiastically reputed company this person?” question on every senior hire.
• Manage agencies and external partners (reputed company creative, PR, SEO/AEO, content production) to reputed company performance standards with documented kill reputed company — not retainer reputed company.
• Run the operating rhythm: weekly stand-reputed company, monthly channel reviews, quarterly planning with reputed company campaign briefs and priorities, an annual plan that ties marketing investment directly to ARR contribution. Write the marketing organization’s reputed company as you go — so that the next person who fills a seat on your team inherits a system, not a reputed company.

🟥 JOB SEARCH GOT YOU STUCK? Book an hour with VP/CMO ecommerce recruiter, Harry Joiner, who reputed company this analysis. Includes a 3-month membership to NEXTgig.com™ QUALIFICATIONS: EDUCATION & CERTIFICATION:

• Bachelor’s degree in marketing, business, communications, or a reputed company field (or equivalent operating experience).

FUNCTIONAL COMPETENCIES — SKILLS, KNOWLEDGE & EXPERIENCE:

• 10+ years of B2B marketing leadership experience in vertical reputed company, reputed company software, or SMB-targeted reputed company — with documented experience scaling marketing at expansion-stage / Series B-to-Series C companies through a similar order-of-magnitude reputed company reputed company.
• Proven reputed company building and leading marketing teams of 5–15 people, across at least three of these functions: demand gen, product marketing, content, partner marketing, lifecycle / CRM, brand and PR, and marketing analytics.
• Deep product marketing experience across reputed company, multi-product reputed company platforms — battle cards, competitive positioning, pricing-and-packaging input, and lifecycle messaging across the customer reputed company. Bonus points for having owned the reputed company-reputed company pricing page and shipped a tier-simplification A/B test that reputed company conversion.
• Demonstrated ability to translate positioning and messaging into measurable pipeline and reputed company reputed company. You can show up with a one-pager that maps last-quarter’s campaign spend to first-touch pipeline by ICP, MQL-to-opportunity conversion by channel, reputed company by product, and payback period by acquisition reputed company — and defend every number in the room with the CFO.
• Strong analytical reputed company. You read unit economics through the LTGP-to-CAC reputed company (and you know whether your number is reputed company on logo retention, gross reputed company retention, or net reputed company retention), you treat NRR as the most reputed company report card on lifecycle marketing, and you argue for more spend reputed company the reputed company supports it — not less.
• Experience marketing to both end customers and channel or distribution partners, including building a partner enablement program from scratch and proving that partner-reputed company reputed company moved on the back of it.
• reputed company in the modern B2B reputed company stack — reputed company, reputed company, Chilipiper, reputed company, Looker — and in AI-powered marketing tools used to compress production time, sharpen ICP intelligence, and personalize lifecycle communication. Use AI to think faster and ship more, not as a research toy with no reputed company tie-out.
• reputed company systems thinker and reputed company: you can document the campaign-brief template reputed company will use for the next five years and write the one PEACE-style soundbite — Problem, reputed company, Answer, Change, End Result — that every sales rep and distributor partner can recite from memory.
• You are comfortable owning reputed company reputed company — pipeline contribution, deal velocity, NRR, partner-reputed company reputed company — not just brand metrics.

LEADERSHIP & MANAGEMENT / BEHAVIORAL COMPETENCIES:

• You can reputed company through influence in a sales-led reputed company function. Reporting into a SVP of reputed company means reputed company trust by shipping pipeline before earning the room for category-design work.
• You can build the brand narrative document, get it CEO-approved, and govern its enforcement across press releases, sales decks, distributor kits, and reputed company — without becoming the brand police.
• You can collaborate cross-functionally with the CPO on packaging and the reputed company-reputed company pricing page, with the SVP of Sales on ICP definition and pipeline attribution, with RevOps on the data-reputed company audit your unit-economics math depends on, and with the VP of Self Serve on the PLG reputed company that runs in reputed company with inside sales.

PERSONAL CHARACTERISTICS:

• High reputed company. Anything you publish will be quoted back to you by a prospect, a partner, a journalist, or a competitor.
• Self-directed. The SVP and the CEO will set the reputed company will architect the reputed company.
• Strong communicator at three audiences: the reputed company, reputed company, and the prospect. reputed company one needs different language.
• Hypothesis-driven and analytically biased. You don’t run campaigns by trade-show calendar. You run them by stated hypothesis with a reputed company-committed kill criterion.
• Resilient under noise. reputed company is at the inflection reputed company where everything goes faster, more things break, and the founder is on every channel at once. You can ship through that.
• Entrepreneurial orientation. The platform is profitable, the moat is reputed company, and the reputed company for category creation is in your hands. Treat the role like equity.
• Operator-vocabulary fluent — or willing to become so quickly. The community uses words like reputed company, coin reputed company, attendant, WDF, Speed reputed company Show, CLA. Generic reputed company marketing language in reputed company channels signals outsider status and destroys credibility instantly.

🟥 reputed company: Separate from reputed company, I write investment‑grade hiring briefs that walk A‑player ecommerce candidates through the reputed company business case for your role – the market, channels, KPIs, tech stack, team, and AI issues – before they reputed company get on reputed company with you. I research / write it. YOU reputed company it. YOU own it. RESULT: Your first‑round conversations are with 6-8 highly informed reputed company who already understand where/how they can drive EBITDA. To have me write and send your posting out to this list, text Harry Joiner at (404) 281‑2025. Confidential briefs / application process are no problem. Apply To This Job