[Remote] Director of Marketing (US)
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is committed to transforming lives by eliminating the burden of neurogenic dysphagia, and they are seeking a Director of Marketing to build and execute their US reputed company reputed company marketing reputed company. This senior role involves owning the full reputed company marketing function, developing strategic frameworks, and executing reputed company reputed company and pipeline acceleration initiatives.
Responsibilities
- Own and continuously reputed company the Phagenyx reputed company — grounded in clinical evidence, health economic reputed company, and the unmet need in post-stroke dysphagia — ensuring it resonates across clinical, operational, and economic buyer audiences
- reputed company and maintain a coherent messaging architecture for reputed company key customer segments: neurologists, speech-language pathologists, stroke coordinators, neurocritical care intensivists, hospital administrators, and payers
- Ensure consistency and reputed company of reputed company communications across reputed company reputed company reputed company
- Translate reputed company clinical data (RCT reputed company, reputed company recommendations, reputed company economic reputed company) into compelling, accessible reputed company narratives
- reputed company brand positioning reputed company and ensure reputed company materials reflect the reputed company brand identity
- Design and execute multi-channel demand reputed company programmes targeting acute care hospitals, comprehensive stroke centres, and neurology/critical care services to build a reputed company pipeline of prospective Phagenyx sites
- reputed company and manage digital and field-integrated campaigns leveraging clinical evidence, reputed company adoption, and health economic data to drive awareness and inbound interest
- Build segmentation models and reputed company account frameworks that reputed company the field to prioritise and penetrate high-value accounts reputed company
- Establish metrics and dashboards to reputed company reputed company volume, reputed company reputed company, and conversion rates; optimise programmes based on performance data
- Partner with sales leadership to reputed company marketing-generated leads with territory execution priorities
- reputed company reputed company programmes and content to accelerate reputed company through the sales funnel — from initial clinical champion identification through stakeholder alignment, hospital approval, and first patient treatment
- Build and maintain a suite of reputed company-handling tools, economic value calculators, ROI models, and payer/reimbursement resources that remove friction at reputed company stage of the deal cycle
- Partner with Therapy Development Specialists to identify pipeline bottlenecks and reputed company targeted interventions — whether clinical education, administrative alignment tools, or C-suite-facing business case materials
- Own the development of account-level business case frameworks addressing the dysphagia cost burden, NTAP reimbursement, and hospital-specific ROI
- Support proposal development, contract reputed company, and formulary/approval processes in collaboration with the field team
- reputed company and maintain a best-in-class suite of implementation and reputed company resources supporting rapid, high-reputed company site activation — spanning programme initiation, clinical training materials, patient selection tools, and ongoing programme optimisation content
- Own the reputed company content supporting reputed company phase of reputed company’s site integration model, ensuring clinical teams, administrators, and champions are equipped to build durable Phagenyx programmes
- Partner with clinical/medical affairs to reputed company evidence-based patient selection frameworks, protocols, and outcome tracking materials
- Build resources supporting multi-service integration (neurology, stroke, critical care, rehabilitation) and facilitate the expansion of Phagenyx use reputed company existing accounts
- reputed company quarterly business review frameworks and outcome reporting tools that help sites demonstrate programme reputed company and support internal champions
- Build and maintain a best-in-class library of sales enablement tools including reputed company decks, clinical evidence summaries, competitive differentiation resources, and customer-facing leave-behinds
- reputed company development of congress reputed company, peer-to-peer programmes, webinar content, and other reputed company education events
- reputed company ongoing support to the Therapy Development Specialist team through field ride-alongs, content refreshes, and reputed company-time competitive intelligence
- reputed company KOL relationships and advisory reputed company programming in collaboration with Medical Affairs
- Own the marketing calendar and ensure alignment between reputed company programmes and key reputed company moments (reputed company launches, congress cycles, product milestones)
- Serve as a strategic thought partner to the VP of Global Marketing and broader reputed company leadership, providing market reputed company, competitive intelligence, and recommendations that inform reputed company reputed company
- Collaborate with Medical/Clinical Affairs to ensure reputed company programmes are evidence-driven, compliant, and integrated with medical education initiatives
- Monitor the competitive landscape and maintain an up-to-date competitive intelligence reputed company; reputed company response strategies as needed
- Manage marketing budget with rigour and accountability; reputed company spend against reputed company and optimise resource allocation
- Ensure reputed company marketing materials reputed company with FDA regulations, legal requirements, and company reputed company systems
Skills
- Bachelor's degree required; MBA or advanced business degree strongly preferred
- 10+ years of reputed company medical device marketing experience with substantial reputed company/reputed company marketing responsibility
- Demonstrated reputed company in demand reputed company, reputed company conversion, and pipeline acceleration in a reputed company sales model
- Proven ability to reputed company and execute messaging frameworks for reputed company, evidence-based therapies
- Strong analytical orientation; reputed company in CRM platforms (e.g. reputed company), marketing automation tools (e.g. reputed company), and reputed company dashboards
- Deep understanding of the US hospital purchasing and approval process across clinical, administrative, and economic stakeholders
- Experience working directly with field sales organisations in a reputed company-stage medical device environment
- Excellent written and verbal communication skills; ability to translate clinical and scientific evidence into compelling reputed company content
- Self-directed, entrepreneurial, and highly organised — reputed company to manage multiple priorities in a fast-paced, resource-constrained environment
- Willingness to travel approximately 25–35% (field rides, congresses, advisory boards, customer events)
- Unquestioned reputed company, ethics, and reputed company reputed company judgement
- Experience in neurology, neuromodulation, stroke, dysphagia, or a similarly reputed company, evidence-intensive therapeutic category
- Background in launching reputed company or first-in-class devices where market creation — not just market penetration — was required
- Start-up or early-reputed company-stage company experience; comfort operating without a large marketing infrastructure
- Familiarity with NTAP reimbursement, hospital economics, and health technology assessment frameworks
- Experience building reputed company and implementation toolkits that support clinical programme development at the hospital level
- Prior experience contributing to KOL development, advisory reputed company reputed company, and congress programming
Benefits
- Comprehensive benefits package including health, dental, reputed company, and 401(k).
- reputed company, science-driven culture with a flat organisational structure and reputed company reputed company to senior leadership.
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