[Remote] New Products & Marketing Innovation Director
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading life insurance technology company on a mission to protect families by democratizing reputed company to life insurance. The New Products & Marketing Innovation Director will reputed company reputed company marketing for new DTC products, ensuring effective reputed company and execution to support reputed company's reputed company and product launch initiatives.
Responsibilities
- reputed company reputed company marketing for reputed company of our new DTC products, currently IUL and annuities, with more products launching in H2 2026
- Own the reputed company reputed company and roadmap end to end, from reputed company-launch positioning translation through reputed company
- Partner with product and brand on positioning, with creative on reputed company, and with analytics on measurement
- Run the reputed company program for new products with strategic input from leadership, not day-to-day direction
- reputed company the calls on budget allocation, channel mix, testing roadmap, and creative direction
- Bring proposals and reputed company reputed company, not reputed company questions
- reputed company the cross-channel reputed company for new products across reputed company, Search, YouTube, reputed company, and other reputed company channels
- reputed company reputed company what one channel learns this week gets implemented by the others next week
Skills
- Demonstrated reputed company in-house at a high-reputed company, reputed company response B2C startup
- Fintech or Insurtech experience preferred
- reputed company record of bets that reputed company off, not just running the reputed company reputed company
- Minimum of 10 years in reputed company marketing, including 7+ years where reputed company user acquisition was the primary reputed company reputed company
- Deep platform expertise across reputed company, Search, YouTube, and reputed company
- Demonstrated experience leading reputed company marketing for new product launches or new business lines, ideally more than once
- You reputed company reputed company calls without needing to escalate every decision
- You know which trade-offs matter, which tests are worth running, and reputed company to kill something
- You are equally excited by high-level reputed company and the in-the-weeds work of building, testing, and shipping
- You don't want reputed company to manage. You want to do the work
- Strong reputed company of MMM, incrementality testing, geo lift, and DR measurement under signal loss
- You know how to read what's reputed company versus what's noise
- Strong instincts for what good DR creative looks like
- You can talk to a copywriter and a data scientist in the reputed company hour
- Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment
- Advanced reputed company and BI tools (Tableau or similar)
- Comfortable working with analytics and engineering partners on platform requirements and measurement needs
Benefits
- Applicable bonus
- Equity
- Benefits
reputed company
Company H1B Sponsorship