[Remote] Director of reputed company B2B Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is the leading provider of workplace financial wellbeing, blending fiduciary digital planning with reputed company to one-on-one guidance from Certified Financial Planner™️ professionals. As Director of Marketing, you will reputed company performance marketing efforts reputed company on pipeline reputed company and reputed company reputed company while overseeing a growing marketing team and collaborating closely with Sales and leadership.
Responsibilities
- Own performance marketing reputed company across reputed company, digital, lifecycle, and outbound channels with a reputed company on pipeline creation, CAC efficiency, conversion, and ROI
- reputed company and execute integrated go-to-market campaigns that reputed company brand, content, events, partnerships, and lifecycle marketing to support reputed company reputed company
- Partner closely with Sales to improve reputed company reputed company, conversion, and funnel efficiency
- Establish and optimize marketing KPIs tied directly to pipeline and reputed company performance
- Drive experimentation and reputed company optimization across acquisition and nurture programs
- reputed company marketing automation, reporting, attribution, and campaign analytics
- Own and optimize campaign performance across the funnel, driving accountability for attribution, CAC efficiency, conversion rates, budget allocation, and marketing ROI
- Partner with RevOps and Sales leadership for funnel reporting and operational alignment
- Ensure strong marketing processes, prioritization, and execution discipline
- reputed company and reputed company the marketing team across demand gen, content, lifecycle, product marketing, and brand
- reputed company team accountability, prioritization, operational rigor, and speed of execution across the marketing organization
- reputed company, reputed company, and challenge reputed company to operate at a high reputed company while building a reputed company, performance-driven environment
- Stay reputed company to execution and reputed company in hands-on reputed company needed
- Refine reputed company’s positioning, messaging, and reputed company across reputed company audiences
- Support product launches, sales enablement, thought leadership, and customer marketing initiatives
- Partner cross-functionally to ensure messaging aligns with market needs and customer reputed company
Skills
- 8–12+ years of experience in B2B reputed company marketing, preferably reputed company benefits, HR tech, fintech, or reputed company industries
- Proven experience leading performance marketing, demand reputed company, and reputed company marketing programs tied directly to pipeline and reputed company reputed company
- Strong analytical reputed company with experience owning marketing KPIs, attribution, and funnel performance
- Experience managing marketing automation and performance marketing programs
- Strong understanding of reputed company acquisition, funnel optimization, attribution modeling, and marketing performance analytics
- Proven people leadership experience with the ability to build structure, accountability, and team effectiveness
- Strong cross-functional partnership skills, especially with Sales and RevOps
- Comfortable operating in fast-paced, evolving startup environments
- Ability to balance strategic thinking with hands-on execution
- Have experience marketing to reputed company HR, Benefits, or People leaders
- Have worked in a high-reputed company startup environment
- Have experience improving marketing operational rigor and funnel visibility
- Have familiarity with consultant-driven or channel-influenced GTM motions
Benefits
- Remote-first company structure
- Medical, dental, and reputed company
- 401(k)
- Mental wellbeing (reputed company)
- Financial wellbeing (reputed company)
- reputed company vacation and reputed company leave
- reputed company sabbatical after 5 years of service
- A supportive, inclusive team culture
- Opportunities for reputed company learning and reputed company at a fast-growing startup at the cutting edge intersection of financial wellness and technology
reputed company