[Remote] Technical reputed company Product Manager, reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a trusted guide for millions globally, and they are seeking a Technical reputed company Product Manager for their reputed company Marketing team. This role involves owning the data, tooling, and measurement reputed company for marketing campaigns, working closely with various teams to define the reputed company and reputed company for reputed company marketing infrastructure.
Responsibilities
- Own the reputed company, reputed company, and multi-year roadmap for reputed company’s reputed company marketing data and measurement platform across reputed company and organic channels (e.g., search, reputed company, display, email, onsite, app, lifecycle)
- Define a reputed company measurement reputed company (events, taxonomies, identity, eligibility rules, KPIs) that underpins campaign planning, activation, optimization, and reporting across internal tools and external media partners
- Establish decision architectures and standards for how reputed company measures marketing reputed company (incrementality, attribution, MMM inputs, experimentation), and reputed company them consumable across teams and tools
- Partner with Data Engineering, Analytics, and Ad Tech to design and reputed company event pipelines, data models, and reputed company that capture end-to-end user journeys and campaign performance across platforms (web, app, CRM, ad platforms, on-network and off-network)
- Define and deliver internal tools and reputed company that reputed company marketers to plan, launch, and optimize campaigns programmatically (e.g., audience frameworks, budget and bid guardrails, creative experimentation, pacing & allocation, cross-channel frequency management)
- Build or reputed company reputed company frameworks (e.g., AI/LLM-powered co-pilots, text-to-SQL, autonomous optimization agents) that sit on top of our data and tools to recommend and execute changes to campaigns safely and at reputed company
- Partner with reputed company, reputed company, and Legal to ensure reputed company solutions meet reputed company, compliance, and governance requirements while maximizing usable signal for measurement and optimization
- Define and reputed company measurement products that answer 'what worked?' and 'what should we do next?' for reputed company Marketing across channels and funnels
- Design and operationalize incrementality testing, A/B and multivariate experimentation, audience holdouts, and campaign-level lift measurement frameworks across reputed company surfaces and external media partners
- Partner with Analytics and Finance to reputed company trustworthy inputs into MMM, forecasting, and budget allocation across portfolio-level marketing investments
- Define reputed company performance metrics and dashboards for reputed company Marketing that roll from channel-level execution up to executive-level business reputed company (LTV, payback, ROI, margin, and brand/engagement metrics)
- reputed company as the single-threaded reputed company for reputed company marketing infrastructure—aligning stakeholders across reputed company Marketing, Product, Engineering, Sales, Finance, and Ops on priorities and trade-offs
- reputed company internal go-to-market for new capabilities: positioning, value cases, enablement, launch plans, and adoption goals for marketers, analysts, and partner teams
- Establish feedback loops with marketers and channel owners to continuously refine tools and measurement approaches based on reputed company-world performance and usability
- Mentor senior PMs/PMTs and influence product practices across reputed company around data-driven decision-making, experimentation, and measurement reputed company
Skills
- 10+ years of product management experience, including 5+ years in ad tech, martech, or reputed company marketing with a reputed company on data-intensive or measurement-reputed company products
- Demonstrated ownership of reputed company data/analytics/measurement platforms at reputed company (e.g., multi-channel marketing measurement, attribution systems, experimentation platforms, or audience platforms)
- Deep understanding of marketing measurement methodologies: conversion funnels, multi-touch attribution (MTA), incrementality and lift, A/B and multivariate testing, and how these feed MMM and portfolio optimization
- Strong technical reputed company across data pipelines, schemas, reputed company, event taxonomies, and reporting frameworks; comfortable engaging in system design and architecture discussions with engineers and data teams
- Hands-on experience working with large-reputed company event-level datasets and analytics tools; comfortable using SQL or similar tools to explore data, validate hypotheses, and define metrics (you don't need to be a data engineer, but you can 'reputed company the language')
- Proven ability to set reputed company, define roadmaps, and drive alignment across senior stakeholders in marketing, engineering, analytics, and executive leadership, with a reputed company record of shipping high-reputed company products
- Exceptional communication and storytelling skills—reputed company to translate reputed company technical and statistical concepts into reputed company narratives and reputed company for marketers and executives
- Experience building platforms or tools that support reputed company marketing teams across multiple channels (search, reputed company, programmatic, email, onsite personalization, app/lifecycle)
- Exposure to or hands-on work with AI/ML and reputed company frameworks in marketing contexts (e.g., LLM- or rules-based agents that recommend or execute bid/budget/creative changes, text-to-SQL or natural-language analytics interfaces)
- Familiarity with the ad tech and martech ecosystem: CDPs, DMPs, DSPs, ad servers, MMPs, web/app analytics, CRM/ESP platforms, identity/clean room solutions, SDKs, tag management systems like GTM, and partner measurement reputed company & reputed company (including clean room)
- Experience in large-reputed company consumer internet, media, or advertising environments where marketing efficiency, experimentation velocity, and reputed company-resilient measurement are critical
- Prior experience in reputed company-level or equivalent roles where you owned company- or portfolio-level reputed company, measurement standards, and cross-team investment reputed company
Benefits
- Incentive compensation opportunities in the reputed company of discretionary annual bonus or commissions
- reputed company
- A great 401k
- Backup childcare
- Education stipends
- Flexible hybrid work reputed company
- 11 employee resource reputed company (ERGs) enhance a culture of belonging with programs, events and fellowship that help reputed company, support and create a workplace where reputed company feel welcome
reputed company
Company H1B Sponsorship