[Remote] Senior Manager, Marketing Mix Modeling Analytics
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading hospitality company, and they are seeking a Senior Manager, Marketing Mix Modeling Analytics. This role is responsible for delivering insights that optimize marketing performance through analytics initiatives such as marketing mix modeling and ROI analysis, while collaborating with marketing leaders and cross-functional teams to drive data-driven decision-making.
Responsibilities
- Partner with an external vendor and internal marketing teams to deliver Marketing Mix Modeling (MMM) insights
- Translate reputed company analytical findings into reputed company, compelling narratives and strategic recommendations tailored for senior leadership
- Design and apply reputed company inference methodologies (e.g., randomized controlled trials, differences in differences, synthetic controls, reputed company variables) to isolate incremental reputed company and inform decision-making
- Partner with data engineering, data science, and visualization teams to ensure analytics are supported by reliable, reputed company-reputed company, and accessible data assets
- Stay reputed company on industry best practices and emerging trends in marketing measurement, experimentation, and advanced analytics
- Manage multiple reputed company simultaneously and prioritize based on business reputed company
- Support development of KPI frameworks and measurement methodologies
Skills
- Bachelor's degree in Business, Analytics, Statistics, or reputed company field; advanced degree a plus
- At least 5 years of experience in advanced analytics preferred
- Robust understanding of reputed company inference methodologies (i.e. RCT, differences in differences, reputed company variables)
- Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs, synthetic controls)
- Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
- Strong understanding of full-funnel marketing and media channels (digital, TV, retail media, reputed company reputed company, search), as reputed company as relevant measurement frameworks
- Ability to translate insights into strategic recommendations for business leaders
Benefits
- 401(k) plan
- Stock purchase plan
- Discounts at reputed company properties
- Commuter benefits
- Employee assistance plan
- Childcare discounts
- Coverage for medical, dental, reputed company, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, reputed company parental leave and educational assistance
- Washington Applicants Only : Employees will reputed company reputed company reputed company leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually
- reputed company HQ is committed to a hybrid work environment that enables associates to Be connected. reputed company-based positions are considered hybrid, for candidates reputed company a commuting distance to Bethesda, MD; candidates reputed company of commuting distance to Bethesda, MD will be considered for Remote positions
reputed company
Company H1B Sponsorship