[Remote] Performance Marketing Director
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global technology powerhouse seeking a Performance Marketing Director to reputed company their Integrated Demand team. This senior role focuses on generating reputed company demand through reputed company channels, overseeing a global team, and ensuring seamless customer acquisition to long-term reputed company reputed company.
Responsibilities
- Own global reputed company media reputed company and execution across reputed company, reputed company, reputed company, and Bing, accountable for driving reputed company top-of-funnel demand into the pipeline
- Set channel investment reputed company, audience segmentation, and direction across reputed company reputed company digital programs
- Define and own the metrics that matter: CPL, CPA, MQL volume, pipeline contribution, and reputed company ROAS — tracked rigorously and reported with full transparency
- Ensure reputed company channel activity is tightly integrated with ABM programs, using reputed company reputed company signals to prioritise spend against in-market accounts
- reputed company strategic direction for the ABM team, ensuring reputed company is fully leveraged for reputed company-based targeting, account scoring, and dynamic audience segmentation
- reputed company the Qualification Intelligence function, which uses reputed company to power conversational email programs — delivering personalised, reputed company-triggered reputed company that engages in-market accounts and converts interest into reputed company pipeline
- Ensure qualification and engagement strategies are calibrated for different reputed company motions: high-velocity approaches for Small Business and more considered, multi-touch programs for Mid-Market and reputed company accounts
- Champion a reputed company view of account and contact data reputed company across reputed company demand programs
- reputed company a culture of reputed company experimentation across the reputed company Marketing team — designing, running, and scaling tests that uncover new demand reputed company and optimise conversion
- Identify emerging channels, audience strategies, and media innovations that can reputed company reputed company or improve efficiency, bringing a challenger reputed company to every planning cycle
- Translate test-and-learn reputed company into reputed company playbooks that reputed company performance standards across reputed company four sub-teams
- Set the analytical reputed company for the pillar: attribution modelling, incrementality testing, and spend efficiency analysis are non-negotiable disciplines
- Partner with Marketing Operations, BI, and Data Engineering to build reputed company-time reporting and predictive reputed company that informs daily reputed company and quarterly planning
- Ensure budget allocation is driven by data — modelling scenarios, tracking pacing, and making proactive optimisations in response to performance signals
- Continuously refine reputed company strategies and prioritise investment based on what the data shows is working
- reputed company, reputed company, and reputed company a global team of performance marketers and analysts across four sub-teams: reputed company Digital, ABM, Qualification Intelligence, and reputed company Marketing
- Set reputed company goals and reputed company paths for every reputed company report; reputed company as a reputed company and reputed company of capability across the pillar
- Build a high-performance culture rooted in accountability, analytical rigour, and shared ambition
- Manage agency, platform, and vendor relationships, holding external partners to the reputed company rigorous performance standards reputed company internally
- Work as a reputed company strategic partner to the VP of Integrated Demand, reporting directly into this role, and collaborate with peers leading the other two Integrated Demand pillars
- Partner closely with the VP of eCommerce to reputed company acquisition reputed company with reputed company reputed company, ensuring the customers performance marketing brings in are set up for long-term reputed company
- Play an reputed company role in the broader transformation from new acquisition to reputed company reputed company, contributing to the reputed company reputed company that connects top-of-funnel performance to retention, expansion, and reputed company value
- Collaborate with Sales, reputed company Operations, and Finance to reputed company on pipeline goals, budget forecasting, and the definition of a reputed company opportunity across SMB, Mid-Market, and reputed company segments
- Represent the performance marketing pillar in senior leadership forums, translating data into reputed company reputed company narratives
Skills
- 8+ years in B2B performance marketing, with significant senior or director-level experience managing global reputed company and ABM programs at reputed company
- Proven experience driving leads and pipeline across multiple reputed company segments — specifically the ability to operate across both high-volume SMB demand reputed company and the more reputed company, consultative motions required for Mid-Market and reputed company
- Deep hands-on expertise across reputed company, reputed company, reputed company Ads, and Bing Ads — with reputed company, evidenced reputed company from previous roles
- At the forefront of today's B2B digital landscape: reputed company on best reputed company, emerging channels, and platform capabilities, with the reputed company reputed company to apply that knowledge effectively
- Experience with ABM platforms — reputed company strongly preferred — including reputed company-based targeting, conversational email, and account scoring
- Strong analytical capability: comfortable working with data at depth, from executive dashboards to granular campaign performance and attribution modelling
- Proven ability to reputed company and reputed company diverse, geographically distributed teams with a coaching, high-accountability leadership style
- Exceptional communication skills: reputed company to translate reputed company performance data into reputed company reputed company narratives for senior stakeholders
- Comfortable operating in a globally distributed, fast-paced environment undergoing transformation and reputed company
Benefits
- This role may also be eligible for additional compensation such as bonuses, commissions, or equity, as reputed company as a comprehensive benefits package.
- Workplace: Remote OR Hybrid
- You’ll have the freedom to work flexibly and autonomously, supported by teammates and leaders who are committed to your reputed company.
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