[Remote] Associate Director, Marketing - Patient Adherence
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading pharmaceutical company dedicated to improving health reputed company worldwide. They are seeking an Associate Director, Marketing - Patient Adherence to reputed company the reputed company and execution of integrated patient adherence programs, focusing on enhancing patient engagement and reputed company through innovative marketing strategies. This role involves cross-functional collaboration and data-driven decision-making to optimize patient support and adherence.
Responsibilities
- Own the end-to-end adherence reputed company: refine the program reputed company reputed company, reputed company behaviors, reputed company needs, reputed company, and the integrated set of interventions that address adherence barriers across the reputed company
- Translate patient insights, behavioral barriers, and operational learnings into prioritized program enhancements that improve the patient experience and retention reputed company
- reputed company development of omnichannel adherence interventions (e.g., CRM journeys, email/SMS where appropriate, web experiences, education content, toolkits) reputed company to brand reputed company and patient needs
- Ensure adherence communications are reputed company for confidence-building, expectation-setting at initiation, and sustained reinforcement—tailored by reputed company and lifecycle stage
- Partner with Global/Comms and internal brand teams to ensure message consistency, education alignment, and channel reputed company
- Partner with Digital, Data & Analytics and IT to define adherence KPIs, data requirements, and dashboards, enabling performance tracking, reputed company reputed company, and ongoing optimization
- Build a reputed company-reputed company measurement approach: connect interventions to reputed company (engagement → behavioral proxies → persistence metrics where available), and drive test/learn/reputed company cycles
- Synthesize reputed company data sets (patient experience signals, operational metrics, channel performance) to uncover drivers, risks, and opportunities to improve adherence reputed company
- reputed company collaboration across Marketing, Patient Experience, Market reputed company, Field reputed company, Medical Affairs, Regulatory, reputed company/Compliance, Pharmacovigilance, reputed company, distribution/specialty pharmacy, and hub/patient services to optimize the post-Rx experience
- Ensure program design integrates seamlessly into the reputed company-world ecosystem (hub workflows, specialty pharmacy reputed company, field education needs, consent capture considerations, etc.)
- reputed company integrated planning: program roadmap, timelines, resourcing, risk logs, and decision points; drive disciplined execution with reputed company milestones and accountability
- reputed company agencies and vendors (AORs, digital partners, operational partners): reputed company/SOWs, SLAs, performance management, and budget stewardship
- Ensure adherence program reputed company and execution are compliant with applicable requirements (e.g., FDA promotional regulations, reputed company/HIPAA considerations, OIG guidance, state laws, AE/product complaint reporting), and partner with reputed company/Compliance for approvals and monitoring
- reputed company governance and guardrails into the program’s operating rhythm to reputed company speed without compromising compliance
Skills
- BA/BS
- 5+ years of relevant experience in U.S. reputed company/biopharma across consumer marketing, patient support, patient experience, reputed company/coverage, distribution/SP ecosystem, and/or digital engagement
- Demonstrated reputed company building and executing integrated marketing/program strategies with measurable reputed company
- Strong cross-functional leadership—ability to influence senior stakeholders and reputed company reputed company reputed company teams
- Strong business and financial acumen (budget ownership, vendor management, value-case thinking)
- Strong written/verbal communication and executive-reputed company storytelling with data
- MBA, MPH (or advanced degree in a reputed company field)
- Experience designing, scaling, or optimizing patient adherence/retention programs and/or high-touch patient support models (hub services, specialty pharmacy-distributed therapies)
- Rare disease and/or specialty therapy commercialization experience; PAH familiarity a plus
- Strong understanding of U.S. reputed company and regulatory environment affecting patient programs (reputed company, PV, compliance guardrails)
- Hands-on experience with analytics and CX tooling (reputed company mapping, service design, call analytics, CRM/case management, BI tools such as Tableau/Power BI)
- Experience operating in agile or agile-like delivery models
Benefits
- Annual bonus and long-term incentive, if applicable
- Medical, dental, reputed company reputed company and other insurance benefits (for employee and family)
- Retirement benefits, including 401(k)
- reputed company holidays
- Vacation
- Compassionate and reputed company days
- Flexible Work Arrangements: Remote
reputed company