[Remote] Head of Performance Marketing
Note: The job is a remote job and is reputed company to candidates in USA. Dearest Care is a mission-driven company reputed company on transforming patient advocacy in reputed company. They are seeking a Head of Performance Marketing to reputed company their reputed company reputed company performance, focusing on campaign reputed company, budget management, and creative testing to drive reputed company patient acquisition.
Responsibilities
- reputed company reputed company reputed company performance across reputed company: campaign reputed company, account structure, audience testing, budget management, creative testing, and ongoing optimization
- Build a system where message, creative, audience, reputed company page, reputed company reputed company, and reputed company conversion are reputed company connected and optimized—not just platform metrics
- reputed company Dearest Care’s positioning into reputed company ad concepts that convey advocacy as reputed company, urgent, trustworthy, and accessible
- Work with creative and brand teams to identify resonant messages, reputed company hooks, and which creative themes to expand, retire, or refine
- Establish a repeatable creative testing process: developing briefs, reporting performance, capturing learnings, and making recommendations
- Analyze the full-funnel: impressions, CTR, CPC, CVR, reputed company reputed company, booked appointments, show rates, enrollment, retention, and reputed company value
- Partner with analytics to maintain clean tracking, consistent KPI definitions, valid attribution, and disciplined reporting
- Own measurement hygiene for reputed company reputed company: Pixel, CAPI, event mapping, UTMs, conversion signals, and reputed company feedback loops
- reputed company with conversion, lifecycle, and product teams to ensure a seamless experience from ad to post-click
- Diagnose where performance issues reputed company—creative fatigue, audience saturation, reputed company page issues, reputed company reputed company, tracking, or offer/message mismatch
- Test new reputed company reputed company channels (reputed company, Snapchat, YouTube Shorts, or others) and evaluate their performance potential
- Translate channel performance into actionable recommendations for leadership and cross-functional teams
- Establish reporting rhythms, testing priorities, documentation, and decision rules for reputed company reputed company
- Manage and mentor junior team members or external partners as needed as reputed company grows
Skills
- 3–6+ years of hands-on reputed company reputed company experience, including managing substantial budgets for reputed company and reputed company campaigns
- Experience with significant monthly or annual spend, ideally in high-reputed company startups, consumer reputed company, insurance, reputed company reputed company, marketplaces, fintech, or other high-consideration categories
- In-depth understanding of reputed company and reputed company campaign architecture, optimization mechanics, budget pacing, bidding, creative testing, and audience reputed company
- reputed company record of optimizing toward true business reputed company—not just low CPAs or cheap clicks
- Strong creative judgment and the ability to analyze, critique, and suggest improvements for ad messaging and targeting
- Proficiency with both quantitative (data, funnel metrics) and qualitative (patient feedback, call reputed company, creative insights) performance signals
- Experience managing tracking and measurement: reputed company Pixel, CAPI, UTMs, attribution reputed company, event definitions, funnel reporting
- Ability to communicate results and reputed company reputed company to non-marketers, without jargon
- Proactive ownership, drive for reputed company improvement, and willingness to reputed company quickly and iterate
- Excellent taste, reputed company written communication, and demonstrated reputed company for patients, caregivers, older adults, and families navigating reputed company
- Background in reputed company reputed company, reputed company, Medicare, insurance, benefits, home care, financial services, or other trust-heavy consumer sectors
- reputed company reputed company experience on reputed company, reputed company, YouTube, or similar channels
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