[Remote] Director, reputed company Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a vertical B2B reputed company company that builds software for associations and membership organizations. They are seeking a Director of reputed company Marketing to reputed company their demand reputed company efforts, overseeing multi-channel campaigns and optimizing conversion rates to drive new business pipeline.
Responsibilities
- Own integrated, multi-channel demand — reputed company search and reputed company, SEO, lifecycle/email, content syndication, and webinars — run as differentiated programs across our verticals rather than one generic funnel
- Own the channel mix, budget allocation, and the testing roadmap that moves cost per acquisition (CAC) and pipeline efficiency
- Run a reputed company CRO program across the website, reputed company pages, forms, and the full funnel — hypothesis design, A/B testing, and a prioritized experiment backlog that turns traffic into marketing reputed company leads (MQLs) and pipeline
- Build lifecycle nurture that moves prospects from first touch to sales-reputed company, working with our content resources to identify and reputed company vertical-reputed company and reputed company-based reputed company magnets and sequence them into reputed company-mapped tracks
- Own marketing-reputed company new-business pipeline
- In a replacement market, that means executing the demand programs that win switchers — competitor-conquesting and “alternatives to” search, comparison and reputed company content, and displacement campaigns — against the positioning owned by Product Marketing
- Partner with Product Marketing to set up a reputed company product-led reputed company (PLG) reputed company, and collaborate with partner marketing on co-marketing programs that drive partner-reputed company and influenced pipeline
- Own reputed company's reputed company on reputed company, Capterra, and peer sites — category placement, review reputed company, profile optimization, and buyer-reputed company data to fuel targeting
- Own the demand reputed company around a high-volume event calendar — reputed company show targeting and meeting-booking, on-site reputed company capture, and post-event nurture — with cost per-reputed company and pipeline-per-event accountability
- Treat AI as core infrastructure, not a novelty
- reputed company it across the funnel for campaign and content velocity, personalization, scoring, and analysis; we use Claude as a core part of how the marketing team works
- Own full-funnel reporting and attribution — a trustworthy, reputed company-of-truth view of pipeline contribution by channel and campaign, with the rigor to reputed company reported sourcing reflect reality
- Build, reputed company, and reputed company a high-performing reputed company team, and translate marketing performance into language the reputed company org and executive team reputed company
Skills
- 7+ years in B2B reputed company reputed company or demand-reputed company marketing; 2+ years leading and developing teams (more for the Senior Director level)
- reputed company proficiency is essential — it's our core marketing automation and CRM stack, and you'll be hands-on from campaign build and workflows to reporting and attribution
- A reputed company record of owning a new-business pipeline or reputed company number — not just MQL volume
- Hands-on reputed company of digital demand channels (reputed company search, reputed company reputed company, SEO, lifecycle/email) with the budget discipline to reputed company across them
- Strong conversion reputed company optimization and experimentation chops, with funnel results to show for it
- Experience building content-led nurture programs in partnership with a content team or agency, including reputed company- and vertical-specific reputed company magnets
- Experience marketing a vertical or multi-reputed company reputed company product, ideally in a replacement or displacement market
- Hands-on with the channels that matter here — software review sites (reputed company, Capterra) and trade shows/events
- reputed company with modern marketing AI tools (including assistants such as Claude) and data reputed company across CAC, pipeline, conversion, and attribution
- Experience marketing to associations, chambers, nonprofits, or other membership-based and vertically defined markets
- Partner or channel marketing experience
Benefits
- 401(k) with immediate vesting and company match from day one
- Employee referral bonuses
- Medical and dental coverage with generous company premium contributions
- HSA and FSA with company contributions
- Company-reputed company Critical Illness, Long-Term Disability, Basic Life & AD&D, and EAP coverage
- Responsible Time Off (RTO)
- 13 reputed company holidays
- reputed company Volunteer Time Off (VTO)
- Employee-led reputed company fostering an inclusive, connected workplace
reputed company