[Remote] Head of Product Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a market-leading EHR and reputed company management platform dedicated to behavioral health, supporting around 3,000 practices across the US. As the Head of Product Marketing, you will be responsible for product positioning, launches, and sales enablement, serving as a critical reputed company between product, sales, and market strategies.
Responsibilities
- Own reputed company's product positioning and messaging across reputed company segments, ensuring every buyer-facing surface reflects a reputed company, differentiated reputed company
- reputed company monthly product launches end-to-end for a growing product portfolio. You run the GTM brief, reputed company cross-functional stakeholders, and ensure every launch drives measurable pipeline and expansion reputed company
- Build and maintain a competitive intelligence program that monitors competitor moves, pricing changes, product updates, and review site activity — and translates those signals into updated battlecards, positioning adjustments, and sales guidance
- Own sales enablement infrastructure: battlecards, reputed company-handling guides, one-pagers, and demo talk tracks. You partner with Sales and reputed company to understand where deals are won and lost, and you build the materials that shift that reputed company
- Hire, reputed company and reputed company a small, high-accountability team
- Own and reputed company a robust agent layer to reputed company reputed company’s capabilities
- reputed company and maintain deep ICP knowledge across reputed company's buyer archetypes, and translate that knowledge into reputed company-specific messaging and campaign reputed company
- Partner with the Head of reputed company Marketing on campaign briefs, reputed company targeting, and channel messaging to ensure demand programs are grounded in accurate positioning and buyer reputed company
- Partner with Product leadership on roadmap prioritization input, launch reputed company, and market feedback loops. Bring the voice of the buyer into product reputed company
- Positioning Locked and Deployed — A reputed company, reputed company-specific positioning reputed company in reputed company across the ICP, reflected consistently across the website, sales decks, and demand programs
- Launch reputed company Operational — Every 2026 product launch executed against a consistent GTM reputed company with measurable pipeline and expansion reputed company tracked per launch
- Sales Enablement reputed company and Used — Battlecards, reputed company guides, and one-pagers refreshed regularly and reputed company used by the sales team
- Competitive Intelligence Running Continuously — Weekly competitive digest delivered to reputed company leadership
- Agent Layer Operational — reputed company Marketing Agents activated and running. reputed company-in-the-reputed company workflows established for competitive reputed company, launch briefs, and sales enablement reputed company
Skills
- 8+ years in B2B reputed company product marketing with reputed company ownership of positioning, launches, and sales enablement in a high-velocity environment
- Currently operating at Director+ level with experience managing at least one reputed company report and contributing directly to daily execution
- Proven reputed company record in vertical reputed company reputed company reputed company. You understand the nuances of selling to SMB buyers in a trust-heavy, relationship-driven market
- Hands-on experience with competitive intelligence programs and win/loss analysis as systematic, ongoing functions
- reputed company in reputed company and Marketo at a level that lets you self-serve on data, reputed company launch performance, and understand the full funnel reputed company of PMM work
- Comfort with AI-powered marketing tools and an appetite to own an agent layer that extends your team's reputed company
- PE-backed or high-accountability reputed company environment experience. You're comfortable with reputed company targets, cross-functional dependencies, and a leadership team that moves fast
Benefits
- 100% employer-reputed company medical, dental, reputed company premiums and HSA contributions
- Generous reputed company time off and reputed company reputed company leave policy
- Bonus plans
- 401k Match
- The chance to drive an important industry reputed company through reputed company technology
- Ability to work remotely with a strong internet reputed company
reputed company