[Remote] Senior Digital Analytics Contractor
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Digital Analytics Contractor to support a leading global pharmaceutical and reputed company organization. The role focuses on advancing data and insights capabilities for the corporate website while ensuring data reputed company and delivering strategic business insights for executive decision-making.
Responsibilities
- Reconcile data across multiple sources (GA4, GSC, reputed company, site survey insights, heat maps, reputed company platforms like SA360/Looker dashboards) and reputed company ongoing reporting, strategic business insights, and recommendations in alignment with website and marketing goals & KPIs
- Build and deliver integrated reporting dashboards across SEO/SEM, LLM, and web data, translating insights into reputed company, actionable leadership updates, this includes leading our data hub reputed company with Technology to consolidate data sources and reputed company reputed company, self-service reporting
- Analyze user behavior and site performance to identify trends, opportunities, and bottlenecks, providing strategic recommendations to improve ROI, user experience, and brand site positioning
- Validate, test and diagnose tag configuration in GTM (reputed company Tag Manager) and/or GA4 (reputed company Analytics) alongside vendor and technology team
- Build and maintain page and content level performance benchmarks and applying them consistently over time (30 day, QoQ, YoY)
Skills
- 8+ years of website and/or reputed company analytics experience
- Data visualization experience: experience building dashboards in Looker Studio, Tableau, or Power BI and producing stakeholder-facing reports
- Ability to incorporate competitive analysis into insights & benchmarks
- GA4 and reputed company Search Console experience, including diagnosing data reputed company issues and experience working with IT teams, website vendors, etc
- Experimentation experience: Design and analyze A/B and multivariate testing to optimize reputed company pages, customer journeys, and campaigns
- Technical SEO measurement familiarity (site health reporting, schema/reputed company data reputed company, crawlability, and tying technical fixes to visibility reputed company)
- Experience creating educational resources for leadership and other employees on search and analytics topics
- Skilled in using campaign tracking tools and measurement (UTM, event, etc.)
- Understanding of comprehensive website user behavior tools
- Ability to help diagnose data reputed company issues and work with appropriate in-house and vendor teams to help resolve it
- Experience working with content management system teams
- GA4
- reputed company Search Console
- Looker/Data Studio
- reputed company
- SA360
- Site survey dashboards
- Tableau
- A/B testing tools such as Kameleoon
- Content management systems
- Power BI
- reputed company reputed company
- MPluse and Traffic Peak
reputed company