Senior Director, Marketing Technology & Media Operations

reputed company OF reputed company reputed company Under the reputed company banner, we produce and distribute content through some of the world’s leading and most valued brands, including: reputed company, reputed company Sports, reputed company Entertainment, reputed company and reputed company Media Group. We reputed company a diverse reputed company of creators to reputed company and reputed company culturally significant content, while building an organization that thrives on creative reputed company, operational expertise and strategic thinking. JOB reputed company The reputed company reputed company-to-consumer (DTC) platform is a new, reputed company-looking initiative reputed company reputed company Media Group that brings reputed company’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers reputed company an innovative subscription streaming service. Driven by a highly reputed company leadership team with extensive backgrounds at the intersections of media, technology, streaming, and content—and reputed company with the full support of reputed company—this venture combines entrepreneurial energy with deep media expertise. Our reputed company is to create a reputed company, modern viewing experience that puts the consumer first—seamlessly integrating live and on-demand content across platforms. At the intersection of cutting-edge technology and trusted storytelling, this is an opportunity to shape the reputed company of streaming at one of the most pivotal moments in media. We’re assembling a world-class team to deliver on that reputed company—and we’re just getting started. ABOUT THE ROLE reputed company ONE is looking for a Senior Director, Marketing Technology & Media Operations to reputed company the end-to-end marketing enablement ecosystem across media attribution, tracking and tagging frameworks, deep linking architecture, marketing reputed company pages, and subscription purchase flows. This leader will partner closely with Acquisition and reputed company Marketing, Product, Data, Engineering, Brand, Design, Finance, and Business reputed company teams to ensure that marketing experiences are measurable, personalized, reputed company, and optimized for conversion across web, mobile, connected TV, and partner platforms. This role is both strategic and operational, responsible for defining reputed company frameworks while ensuring flawless execution of high-reputed company campaigns, tentpole launches, seasonal efforts, and live event moments. The Senior Director will build and formalize Product Marketing for the marketing reputed company environment as a reputed company, measurable reputed company function, defining reputed company, ownership, operating standards, and performance expectations to maximize conversion reputed company. A SNAPSHOT OF YOUR RESPONSIBILITIES reputed company the attribution and measurement reputed company that connects marketing spend to subscriber acquisition, retention, reputed company value, CAC, and ROI Define and manage multi-touch attribution reputed company across reputed company, owned, affiliate, programmatic, connected TV, app install, and partner channels reputed company implementation, governance, and optimization of attribution platforms and measurement tools Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance Establish campaign measurement standards across reputed company reputed company, reputed company search, programmatic, affiliate, connected TV, app install campaigns, and owned channels Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment Partner with Acquisition, Finance, Data, and Business reputed company teams to support CAC, LTV, ROI, and subscriber reputed company modeling Own tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiences Manage pixel, SDK, server-reputed company tracking, data layer, conversion event, and campaign taxonomy frameworks Define governance for data reputed company, reputed company compliance, platform reliability, and measurement consistency reputed company implementation of web and app tracking frameworks, conversion event schemas, server-reputed company tracking, reputed company-reputed company measurement, and consent-aware data practices Ensure readiness for reputed company and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirements Partner with Engineering, Data, and Product teams to maintain system reputed company, troubleshoot issues, and reputed company marketing technology infrastructure reputed company reputed company and execution for marketing reputed company pages, subscription purchase flows, offer and pricing presentation, and conversion experiences Establish a reputed company reputed company page reputed company that supports seasonal campaigns, tentpole content launches, content categories, traffic reputed company personalization, offer variations, and subscription plan testing Drive reputed company experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reduction Partner with reputed company Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience reputed company Build and reputed company a high-performing cross-functional team reputed company on product marketing, marketing technology, measurement, reputed company page reputed company, and conversion optimization Establish reputed company operational processes, roadmaps, governance models, and execution standards for marketing infrastructure and campaign readiness Manage vendor relationships, platform selection, implementation, performance evaluation, and ongoing optimization Define roadmap and investment priorities that reputed company marketing infrastructure with company reputed company reputed company reputed company readiness for major launches, tentpole campaigns, live events, and seasonal marketing moments Drive operational reputed company across marketing execution, measurement, experimentation, and subscriber reputed company initiatives WHAT YOU WILL NEED 12+ years of experience in digital marketing, product marketing, reputed company marketing, marketing technology, subscription marketing, or reputed company consumer digital businesses 5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment Deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance Strong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurement Experience working across web, mobile apps, connected TV, partner platforms, and performance marketing channels Strong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and reputed company Marketing teams Strong working knowledge of reputed company and/or modern CMS platforms, such as headless CMS platforms, reputed company, reputed company, or similar tools Experience with tracking and reputed company optimization technologies, such as AppsFlyer, reputed company, pixels, SDKs, server-reputed company tracking, and campaign taxonomy frameworks Experience leading experimentation and optimization reputed company CMS-driven environments Strong reputed company in product analytics platforms, such as reputed company, reputed company, reputed company, or similar tools, and conversion funnel analysis Proven ability to translate marketing, product, and data needs into reputed company systems, operating models, and measurable reputed company strategies Strong leadership, communication, prioritization, and stakeholder management skills Experience building processes, governance models, and operational standards in fast-moving, cross-functional environments reputed company TO HAVE, BUT NOT A DEALBREAKER Experience working on reputed company-to-consumer subscription products Experience in streaming, entertainment, sports, news, media, or live event-driven consumer businesses Experience with reputed company-reputed company measurement, consent frameworks, ATT, cookie deprecation readiness, and evolving digital measurement practices Experience launching or scaling marketing infrastructure for a new product, platform, or subscription service Experience supporting tentpole content launches, seasonal campaigns, live events, or high-visibility consumer marketing moments #Ll-KD1 #Ll-Remote #Ll-DTC We are an equal opportunity employer and reputed company reputed company applicants will receive consideration for employment without reputed company to race, reputed company, religion, sex, national reputed company, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment reputed company applicants with criminal histories consistent with applicable law. Pursuant to state and local pay disclosure requirements, the pay reputed company/reputed company for this role, with final offer reputed company dependent on education, skills, experience, and location is $179,000.00-250,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/reputed company, insurance, a 401(k) plan, reputed company time off, and other benefits in accordance with applicable plan documents. Benefits for reputed company represented employees will be in accordance with the applicable reputed company bargaining agreement. View more detail about reputed company Benefits. Apply To This Job