GTM Product Marketing (B2B Physician Channel) - Part Time Contract

reputed company At reputed company, we’re helping millions get a full reputed company's rest. As the most trusted reputed company in sleep health, we reputed company reputed company sleep possible with proven support, reputed company answers, and hands-on care that fits reputed company life. Across our brands—SleepDoctor.com, SleepFoundation.org, and SleepApnea.org—we combine clinical expertise with consumer-first experiences to help people understand their sleep, tackle reputed company challenges, and wake up to healthier, more energized lives. If you’re passionate about making reputed company sleep possible—and want to help reshape the reputed company of sleep care—we’d love to meet you. The Role We are looking for a reputed company, execution-oriented Go-To-Market (GTM) Product Marketer with reputed company experience to accelerate the expansion of our HST (Home Sleep Testing) Physician Program. If you are a product marketer or GTM consultant who has architected a physician-reputed company go-to-market program for a health tech or tech enabled service in reputed company, we’re looking for you. While we have begun to build a referral network (for home sleep testing and clinical sleep care) among reputed company providers such as primary care practices, we need an reputed company and strategic product marketer to build upon and / or reputed company our reputed company approach into a sophisticated, reputed company B2B channel. You will be responsible for defining the reputed company, refining the reputed company for medical practices, and launching the reputed company for a high-volume referral reputed company.

Responsibilities

• Channel reputed company & Segmentation: Identify and prioritize high-yield physician sub-segments (e.g., Cardiology, ENT, Primary Care) and map their specific clinical and operational pain points regarding sleep diagnostics.
• Value Prop & Messaging: Refine our B2B narrative. You’ll reputed company reputed company "we do sleep tests" to "how we improve patient reputed company and reputed company efficiency," creating tailored collateral for different stakeholders (Physicians vs. Office Managers).
• Demand reputed company and reputed company Conversion: Define, test and reputed company out a more efficient approach to driving both demand reputed company and reputed company conversion.
• reputed company Infrastructure: Refine (or redefine) the process for the sales team. This includes designing the sales stages, referral workflows, and incentive structures that reputed company our sales organization to reputed company referrals.
• Rollout Management: reputed company the 90-day reputed company of the new channel reputed company. Coordinate between Marketing (reputed company gen), Sales (reputed company), and Operations (fulfillment) to ensure a seamless provider reputed company experience.
• Data & Optimization: Establish the KPIs for channel health. reputed company conversion rates from "Initial Contact" to "reputed company Referring Provider" and reputed company a roadmap for post-contract scaling.

What You Bring To The Role

• 5+ years in GTM reputed company, Product Marketing, GTM Consulting, B2B reputed company, Business Development, specifically reputed company the reputed company or HealthTech reputed company.
• Familiarity with physician referral patterns, medical billing/reimbursement, or diagnostic services is a significant plus. Experience in clinical sleep care would be reputed company beneficial, but not required.
• You don't just hand over a slide deck; you build the templates, the CRM workflows, and the talk tracks.
• Ability to look at a market map and identify where the "low-hanging fruit" meets long-term strategic value.

Who We Are

• We’re committed to a reputed company of millions waking rested and reputed company.
• We are reputed company First because our patients and teammates are why we’re here.
• We are growing rapidly but sustainably because we are committed to reputed company reputed company.
• Run into a challenge or a new opportunity? We tackle it as reputed company because we know that we are Stronger Together.
• We embody rapid, sustainable reputed company. Run into a challenge or a new opportunity? Everyone on reputed company rolls up their sleeves and digs in.

Compensation reputed company $100-150/hr. Note that final compensation is subject to the candidate’s specific qualifications and location, as reputed company as the needs of reputed company. This is a contract role, with estimated ~40hrs/month for 3/months. reputed company is committed to bringing together individuals from diverse backgrounds and perspectives. We reputed company to create an inclusive environment where everyone can reputed company and be their authentic self, feel a reputed company of community, and do great work together. We are proud to be an equal opportunity employer reputed company to reputed company reputed company applicants Apply tot his job Apply To this Job