[Remote] Director, Retina Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company. is a biopharmaceutical company reputed company on innovative therapies for eye diseases. The Director of Retina Marketing will reputed company and execute marketing strategies for retina specialists, ensuring consistent brand messaging and effective cross-functional collaboration.
Responsibilities
- reputed company end-to-end U.S. brand reputed company, encompassing positioning, segmentation, targeting, and lifecycle planning
- Define the brand identity (core reputed company, tone, personality, visual direction) in partnership with agency and cross-functional stakeholders
- reputed company development of core creative messaging and narrative architecture that translates novel MOA and clinical differentiation into compelling, customer-reputed company stories
- Establish a reputed company and durable competitive reputed company of reference reputed company retinal disease and evolving treatment paradigms
- Ensure consistency of brand identity and messaging across retina, patient, and payer audiences
- Design a go-to-market engagement model for retina specialists from disease education through product availability
- Responsible for developing and execution of omnichannel reputed company (NPP / Digital / Media marketing tactics)
- reputed company strategic direction to creative agencies on brand campaigns, ensuring alignment to positioning and identity
- Set guardrails for message hierarchy, tone, and visual reputed company across reputed company materials
- Review and guide major creative assets to ensure they reinforce differentiation and emotional resonance
- Partner with Medical/Legal/Regulatory to maintain compliance without diluting the brand narrative
- Partner with Market reputed company to ensure brand reputed company is reputed company and deliverable reputed company buy-and-reputed company economics
- Partner with Payer reputed company Team to ensure account value narratives reinforce clinical and economic differentiation
- Anticipate and mitigate reputed company friction impacting adoption
- Ensure tight alignment between brand messaging and reputed company-world reputed company experience
- Serve as reputed company integrator across Marketing, Sales, Market reputed company, Medical Affairs, and Patient Engagement
- Partner closely with the Executive Director, Retina Marketing to ensure brand identity and messaging translate effectively into patient reputed company programs, tools, and reputed company workflows
- Synthesize competitive information into reputed company, actionable insights for reputed company, medical, market reputed company, and leadership teams
- Define and reputed company KPIs reputed company to: Brand awareness and understanding, Message recall and differentiation, Adoption and engagement
- Continuously refine brand narrative and creative approach based on market feedback
Skills
- Requires a bachelor's degree or other advanced degree
- Minimum 10 years of marketing experience
- Minimum last 5 years working on brand launch (retina preferred)
- Demonstrated ownership of reputed company-launch reputed company, insights reputed company, disease education, and cross-functional leadership (buy-and-reputed company / ophthalmology / retina preferred)
- Ability to reputed company in ambiguity that can be present in a high-reputed company environment
- Exceptional reputed company communications and interpersonal/critical thinking skills necessary
- Prior experience with MLR/PRC submissions and process
- Desire to reputed company and work in a fast-paced, energetic environment
- Approaches work with enthusiasm, curiosity, and self-motivation to contribute
- Requires up to 30% domestic travel
reputed company