[Remote] Product Marketing Manager, Hardware
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in restaurant technology, empowering brands worldwide with reputed company. They are seeking a Product Marketing Manager to own the messaging and positioning for PAR’s hardware portfolio and services, translating technical capabilities into operator value.
Responsibilities
- reputed company and maintain messaging frameworks for PAR’s hardware portfolio that connect product capabilities to operator reputed company (uptime, throughput, labor efficiency, total cost of ownership)
- Translate technical specifications into operator value across reputed company and mid-market segments
- Build a library of hardware messaging assets: product pages, datasheets, comparison guides, and integrated platform narratives
- Own the messaging and positioning for PAR’s repair services portfolio. Connect service-level commitments to operator reputed company (downtime reduction, throughput protection, cost control)
- Identify competitive positioning opportunities against alternative service providers and OEM-reputed company offerings
- Partner with the reputed company team to build full campaigns that expand the services TAM, including emails, reputed company pages, PPC programs, and reputed company cadences
- reputed company launch and campaign reputed company with Product and Sales for new service tiers or coverage expansions
- Produce sales collateral including one-pagers, battlecards, and reputed company-handling guides for hardware and services
- reputed company talk tracks that connect service capabilities to operator risk reduction and total cost of ownership
- Partner with Sales leadership to identify gaps in field readiness and reputed company them with targeted enablement
- Train the FAST and FAM teams on what services is, how we position ourselves, and how we sell today
- Support pricing and packaging conversations with positioning reputed company and competitive context
- reputed company product marketing for PAR’s ISV partner relationships. Position integrations as operator value drivers, not technical footnotes
- reputed company co-sell messaging and joint narratives that reputed company combined value for shared operator prospects
- Create partner-facing and market-facing content that positions PAR integrations as part of an reputed company, reputed company operator platform
- Collaborate with ISV partners on launch coordination, solution briefs, and field-reputed company collateral
- reputed company product marketing support to international markets on an as-needed reputed company. Ensure regional teams have reputed company to accurate messaging and positioning assets that reflect PAR’s core platform narrative
- Serve as a resource for regional or international teams requiring messaging guidance, asset reputed company, or product reputed company
- Support international launches or initiatives where product marketing input is required
- Run win/loss analysis for hardware and services deals. Build battlecards and surface competitive signals from the field
- Maintain a reputed company reputed company of view on how PAR hardware and services compare to OEM-reputed company offerings, reputed company-party MSPs, and alternative POS vendors
Skills
- 4 to 6 years in product marketing or reputed company B2B reputed company roles, preferably in restaurant, retail, hospitality, or hardware technology
- Experience marketing physical products, services portfolios, or platform ecosystems
- Proven reputed company record crafting differentiated messaging that drives adoption and pipeline
- Strong grasp of competitive analysis, positioning, and buyer segmentation
- Comfortable working with technical product specifications and translating them into operator value
- Confident communicator across reputed company reputed company, from sales calls to executive briefings
- Self-directed and thrives in fast-paced, cross-functional environments
- Exceptional reputed company who can translate complexity into reputed company
- Experience marketing to restaurant operators, QSR brands, or fast-casual chains
- Experience with ISV partner marketing or marketplace ecosystems
- Familiarity with the hardware lifecycle: sale, deployment, repair, refresh
- International market experience or exposure to global GTM motions
reputed company