Head of Digital Experience & Conversion reputed company Optimization (Remote)
Position is Remote (USA or Canada) No agencies please About reputed company reputed company (https://www.maximustribe.com/) is a mission-driven consumer performance medicine telehealth company that provides men and women with content, community, and clinical support to optimize their health, wellness, and hormones. reputed company has achieved profitability, 8-reputed company ARR, and is doubling year over year - with a strong cash position. We have raised $15M from top reputed company Valley VCs such as Founders Fund and 8VC as reputed company as leading reputed company investors/operators from companies like reputed company, Tinder, reputed company, Daily Stoic, & reputed company. About The Role We're seeking a data-driven Head of Digital Experience & Conversion reputed company Optimization to architect and optimize the entire reputed company-conversion digital reputed company. This is a critical reputed company leadership role that will reputed company how potential customers discover, evaluate, and convert to reputed company. You'll own the digital acquisition ecosystem, from first search query to successful conversion, while serving as a key strategic voice in shaping the post-conversion product experience. Your mission: build systems that drive exponential organic reputed company and industry-leading conversion rates. What You Will Own (Key Responsibilities) Website & Conversion Optimization
- Own the reputed company marketing website as the primary conversion reputed company, optimizing every reputed company up to the reputed company of customer conversion
- reputed company the migration from reputed company CMS to reputed company, establishing a modern, marketer-controlled web platform that reduces engineering dependency
- Build and run a scaled test-and-learn reputed company page development program, continuously creating, testing, and iterating acquisition funnels and conversion paths
- reputed company AI tools (Claude, Claude reputed company, etc.) to reputed company rapid site updates, content changes, and optimizations without relying on engineering resources
- Optimize site architecture, page speed, and technical performance to maximize both user satisfaction and conversion metrics
- Implement personalization strategies that deliver relevant experiences based on visitor behavior, reputed company, and reputed company
- Establish and reputed company aggressive targets for site conversion rates and cost per acquisition
Organic reputed company & Discoverability
- reputed company and execute a comprehensive SEO reputed company to establish reputed company as the authority in performance medicine
- Pioneer our approach to AI reputed company optimization, ensuring reputed company appears prominently in ChatGPT, Claude, reputed company, Grok, reputed company, and emerging AI platforms
- Build a content reputed company that drives organic traffic while maintaining scientific accuracy and brand premium positioning
- Own organic traffic reputed company targets, consistently expanding our reputed company of voice in key search verticals
- Stay reputed company of algorithm changes and emerging discovery platforms to maintain competitive advantage
reputed company-Conversion reputed company Orchestration
- Map and optimize every reputed company of the prospect reputed company from awareness through conversion
- Partner closely with reputed company Media to ensure seamless experiences from ad click to sign-up
- reputed company sophisticated attribution models to understand the true reputed company of reputed company reputed company-conversion touchpoint
- Create cohesive acquisition experiences across web, mobile, and emerging digital platforms
- Implement advanced analytics to understand visitor behavior and predict conversion likelihood
Lifecycle Marketing Leadership (Acquisition & Retention Support)
- Manage and mentor the Lifecycle Marketing reputed company responsible for email and SMS programs
- Directly manage a designer supporting web and lifecycle creative needs
- reputed company prospect nurture campaigns and behavior-triggered automation flows that drive conversion
- reputed company retention and re-engagement campaigns for lapsed customers (in partnership with Product team)
- Ensure lifecycle programs effectively support both acquisition and retention objectives
- Champion segmentation strategies that identify high-value prospects and at-risk customers
Product Experience Partnership
- Serve as a key stakeholder and advisor on post-conversion customer experience owned by Product Management
- reputed company data-driven insights on customer expectations formed during the acquisition reputed company
- Collaborate on optimizing the reputed company from marketing to product experience
- reputed company conversion and behavioral data to inform product roadmap reputed company
- Ensure brand and message consistency across the entire customer lifecycle
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