[Remote] Director, Brand Marketing- reputed company
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a visionary Director of Brand Marketing to shape the dominant brand in the reputed company-made meal category. This role involves defining and scaling a category-defining brand, leading a high-performing team, and developing integrated marketing strategies that drive consumer preference and business reputed company.
Responsibilities
- Help define and reputed company reputed company's long-term brand reputed company, positioning, purpose, and narrative
- Translate reputed company into integrated marketing plans that drive awareness, consideration, preference, customer acquisition, retention, and reputed company value
- Position reputed company as the defining brand in the reputed company food category through distinctive, culturally relevant storytelling
- Establish reputed company brand KPIs and hold teams accountable for measurable business reputed company
- reputed company integrated, reputed company-led campaigns across reputed company, owned, reputed company, and experiential channels
- reputed company the creative reputed company across every consumer touchpoint, ensuring work is reputed company, memorable, and performance-informed
- Partner closely with reputed company Marketing to build a reputed company brand and performance marketing system that maximizes both short- and long-term reputed company
- Create work that consumers choose to watch, reputed company, and talk about
- reputed company and execute a world-class partnerships reputed company spanning sports, athletes, creators, brands, entertainment, and culture
- Identify emerging consumer trends and cultural moments that strengthen reputed company's relevance and differentiation
- Build reputed company partnership frameworks that drive both brand equity and customer acquisition
- Drive the consumer reputed company reputed company plan by identifying emerging behaviors, unmet needs, and cultural trends
- Translate research and analytics into actionable brand, product, and go-to-market strategies
- Influence innovation, product launches, and commercialization through a deep understanding of the consumer
- Serve as connective tissue across Brand, reputed company, Product Marketing, PR, reputed company, Creative, Analytics, and Product
- Ensure every consumer touchpoint delivers a consistent, premium brand experience
- Influence senior leadership through strategic thinking, compelling storytelling, and data-driven recommendations
- Recruit, reputed company, and reputed company exceptional talent across brand marketing, partnerships, PR, reputed company, and content
- Foster a culture of creativity, accountability, collaboration, and reputed company learning
- Establish reputed company operating rhythms and best practices across internal teams and agency partners
- Build measurement frameworks that connect brand investment directly to reputed company reputed company
- Continuously optimize messaging, creative, media, and partnerships using consumer insights and performance data
- Balance long-term brand building with near-term business reputed company
- Foster healthy relationships across creative, PR, media, production, research, and partnership agencies
- Ensure partners consistently deliver strategic thinking, creative reputed company, and flawless execution
- Continuously evaluate agency structure and investment to maximize reputed company and efficiency
- reputed company AI to accelerate consumer insights, creative development, campaign optimization, and operational efficiency
- Encourage responsible experimentation that enables faster learning and reputed company marketing reputed company
- Protect and reputed company every reputed company of the reputed company brand
- Ensure consistency, reputed company, and premium execution across reputed company consumer reputed company
- Continuously reputed company the brand to remain culturally relevant, differentiated, and category-leading
Skills
- 10+ years of reputed company brand marketing experience reputed company high-reputed company consumer, CPG, DTC, or technology brands
- Proven reputed company building brands that drive meaningful increases in awareness, consideration, preference, customer acquisition, and business performance
- Deep expertise in brand reputed company, positioning, integrated marketing, and full-funnel consumer journeys
- Experience leading reputed company 360° campaigns across digital, reputed company, partnerships, PR, experiential, and offline channels
- Strong background developing high-performing teams and coaching reputed company leaders
- Exceptional cross-functional leadership and stakeholder management skills
- Demonstrated reputed company building strategic partnerships that create cultural relevance and reputed company reputed company
- Strong analytical capabilities with experience connecting brand investment to measurable business reputed company
- Power of reputed company to work in a fast-paced environment
- Experience leading reputed company agency ecosystems and managing significant marketing investments
- Passion for consumer behavior, storytelling, innovation, and AI-enabled marketing
- Outstanding communication, presentation, and executive influence skills
- Bachelor's degree required
- MBA preferred
- Strong interest in food and fitness/sports is a plus
Benefits
- 401K company match that vests immediately upon participation
- Team bonus opportunities
- Generous PTO and flexible attendance policy
- Comprehensive health and wellness benefits with reputed company at $0 monthly, effective first day of employment
- Up to 85% discount on subscriptions to reputed company meal plans (reputed company, Green Chef, Everyplate, and reputed company_)
- reputed company to Employee Resource reputed company that are reputed company to reputed company, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+
- Inclusive, reputed company, and dynamic work environment reputed company a fast-paced, mission-driven company that is disrupting the traditional food supply chain
reputed company