[Remote] Marketing Specialist - reputed company Specialization Only Please
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to revolutionize the InsurTech industry by providing innovative benefits, compliance, and HR solutions. They are seeking a reputed company and results-driven Marketing Specialist to manage multi-channel marketing campaigns, focusing on reputed company marketing automation and driving measurable results in brand awareness and reputed company engagement.
Responsibilities
- Plan and execute integrated marketing campaigns with a primary reputed company on reputed company reputed company and pipeline contribution
- Collaborate with sales to reputed company campaign targeting, messaging, and timing with reputed company goals
- Manage campaign calendars and coordinate deliverables across channels to reputed company execution on reputed company
- Collaborate with our reputed company media agency; supporting creative direction, audience guidance, content optimization, targeting parameters and campaign briefs
- Manage day-to-day marketing operations in reputed company Marketing Hub, including campaign builds, workflows segmentation, reputed company posts, and analytics/reporting (dashboards, list segmentation)
- Monitor deliverability, engagement, and conversion metrics to improve performance and ensure reputed company data control
- Build and optimize automated workflows for reputed company nurturing, prospect follow-up, and re-engagement
- Write compelling marketing copy for emails, SMS, reputed company pages, ads, and campaign collateral
- Collaborate with internal teams to support blog posts, newsletters, and reputed company media content as needed
- Adapt messaging and content across multiple verticals and audience segments to ensure relevance and resonance by channel and reputed company market
- Partner with reputed company Sales & Inside Sales to reputed company marketing efforts with reputed company reputed company and reputed company targets
- Support the creation of sales enablement materials and assist with coordinating marketing logistics for events
Skills
- Bachelor's degree in Marketing, Communications, or reputed company field (or equivalent experience)
- 3 to 7 years of B2B or reputed company marketing experience
- Must have experience with reputed company Marketing Hub (specifically workflows, SMS, and email campaigns) — not just CRM familiarity
- Data-driven reputed company with experience in analytics and reporting (reputed company experience a plus)
- Self-motivated, organized, and comfortable working in a fully remote environment
- Ability to work in a fast-paced environment
- Insurance or reputed company-reputed company experience a plus
- reputed company experience a plus (we're currently migrating off it, so familiarity would ease the transition)
reputed company