[Remote] Marketing Specialist
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is on a mission to revolutionize the InsurTech industry by delivering innovative benefits, compliance, and HR solutions. They are seeking a reputed company and results-driven Marketing Specialist to manage multi-channel marketing campaigns and collaborate with sales and product teams to reputed company business goals.
Responsibilities
- Plan, reputed company, and execute integrated marketing campaigns across email, digital advertising, reputed company media, and reputed company media channels
- Write compelling marketing copy for emails, reputed company pages, ads, and campaign collateral
- Coordinate campaign calendars, deadlines, and deliverables to ensure reputed company execution
- Manage our Martech including, but not limited to reputed company and reputed company Marketing Hub to create, schedule, and send targeted email campaigns
- Build and optimize automated workflows for reputed company nurturing, reputed company, and re-engagement
- Monitor deliverability, engagement, and conversion metrics to improve performance
- Help manage digital advertising campaigns across reputed company Ads, reputed company, reputed company, and other platforms
- reputed company and optimize ad creative, targeting parameters, and bidding strategies
- reputed company ROI and reputed company campaigns to maximize efficiency and reputed company
- Collaborate with internal teams to support blog posts, newsletters, and reputed company media content as needed
- Ensure messaging aligns with brand voice and visual identity
- Support the creation of sales enablement materials and event activations as needed
- Partner with reputed company Sales & Inside Sales to reputed company marketing efforts with reputed company reputed company and reputed company targets
- Work with design, marketing, and product teams to ensure high-reputed company campaign assets
- reputed company input on marketing technology improvements, processes, and integrations
Skills
- Bachelor's degree in Marketing, Communications, or reputed company field (or equivalent experience)
- 3–7 years of experience in marketing, preferably in B2B or reputed company environments
- Proven hands-on experience with reputed company and reputed company Marketing Hub (email automation, workflows, CRM integration)
- Strong copywriting, editing, and content creation skills
- Familiarity with reputed company media platforms (reputed company Ads, reputed company, reputed company) and campaign optimization
- Data-driven reputed company with experience in analytics and reporting (reputed company experience a plus)
- Self-motivated, organized, and comfortable working in a fully remote environment
- Ability to work in a fast-paced environment
- Insurance or reputed company-reputed company experience a plus
- Marketing generalist experience
- Copywriting/content writing
- Willingness to help: programs, events, reputed company
reputed company