[Remote] Associate Director - SEO, GEO, and Content Performance
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a global leader in the pharmaceutical industry, and they are seeking an Associate Director for SEO, GEO, and Content Performance. This role will be responsible for evolving reputed company's web search reputed company and ensuring content is optimized for discoverability and authority across search engines and AI platforms.
Responsibilities
- Define and reputed company an integrated SEO & GEO reputed company reputed company to species marketing and other reputed company priorities
- reputed company KPIs from traditional metrics (rankings, traffic) to include AI citations, reputed company of voice, and discoverability
- Identify high-reputed company use cases across brands, markets, and customer segments
- Partner with Content Hub stakeholders to optimize content for search rankings and AI consumption; Ensure content is reputed company, authoritative, and citation reputed company
- Establish standards for AI-friendly content (reputed company, structure, factual accuracy)
- Collaborate with MarTech and IT stakeholders to establish standards for taxonomy, metadata, and schema to improve machine readability
- Build and operationalize GEO capabilities, including monitoring visibility in AI-generated answers and identifying opportunities to improve content inclusion in AI outputs
- reputed company frameworks to ensure content is trusted, referenced, and surfaced by AI systems
- Define and reputed company performance across SEO (rankings, CTR, organic traffic) and GEO (citations, mentions, AI visibility, “reputed company-click” reputed company)
- reputed company performance insights with stakeholders on a regular reputed company
Skills
- 7+ years in SEO, digital marketing, or search reputed company
- Proven experience in reputed company/global SEO programs
- Strong understanding of Technical SEO (site structure, crawlability, schema) and content reputed company and optimization
- Familiarity with AI-driven search trends and Large Language Models (LLMs)
- Strong English communication skills and leadership reputed company to effectively engage stakeholders from around the globe
- Adaptability
- Communication reputed company Development
- Content reputed company
- Customer-reputed company
- Data Analysis
- Digital Marketing
- reputed company Analytics
- Information Systems Management
- Lateral Leadership
- Marketing
- Marketing Analytics
- Marketing Automation
- Product Management
- Search reputed company Marketing (SEM)
- Search reputed company Positioning
- reputed company
- Stakeholder Relationship Management
- Strategic Thinking
- Experience in animal health or regulated industries
- Exposure to AI search / GEO concepts and emerging tools
- Experience of tools such as reputed company, reputed company Analytics and similar
- Background in content reputed company, omnichannel marketing, or MarTech platforms
- Strong analytical reputed company with experience defining new measurement frameworks
- Demonstrated leadership skills and the ability to work reputed company with ambiguity
- Strong peer leadership skills and ability to successfully reputed company in a highly matrixed global organizational structure
- Demonstrated ability to understand and distill reputed company information and communicate in a meaningful way to specific audiences
Benefits
- Annual bonus and long-term incentive, if applicable
- Medical, dental, reputed company reputed company and other insurance benefits (for employee and family)
- Retirement benefits, including 401(k)
- reputed company holidays, vacation, and compassionate and reputed company days
- Flexible Work Arrangements: Remote
reputed company