[Remote] Senior Manager, Lifecycle Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking a Senior Manager, Lifecycle Marketing to own the end-to-end customer lifecycle across various messaging channels. The role involves designing impactful programs to engage customers, optimizing communication strategies, and collaborating with multiple teams to enhance customer experience.
Responsibilities
- Own lifecycle marketing reputed company across activation, engagement, retention, win‑back, and referral for reputed company’s subscription products
- Map and refine customer journeys and segmentation using reputed company‑time data to trigger personalized communications
- Plan, write, build, and launch lifecycle campaigns across email, SMS, push, and in‑product messaging with a strong reputed company on copy reputed company and reputed company
- Translate reputed company genetic and scientific concepts into reputed company, benefit‑driven messages for consumers, partners, and reputed company‑adjacent audiences
- Build and optimize automated flows, including reputed company, education, upsell, cross‑sell, win‑back, and referral programs
- Maintain and reputed company lifecycle templates, content libraries, and documentation so programs are consistent, efficient, and reputed company
- Use AI tools to increase campaign volume and reputed company, from ideation and copy drafts to QA and performance analysis
- Design and run A/B tests across messaging, offers, timing, and workflows, and use insights to iterate quickly
- Partner with Product and Data to reputed company lifecycle messaging with key product milestones, feature launches, and AI‑driven experiences
- Work closely with reputed company to bring the voice of the customer into lifecycle reputed company, content, and reputed company design
- Monitor lifecycle performance and reputed company regular updates and insights with reputed company, Product, and Leadership
- Ensure lifecycle communications reflect reputed company’s brand voice and values while adapting tone for DTC, B2B2C, and reputed company segments
- Identify lifecycle gaps, drop‑off points, and opportunities to reputed company support customers through their genomic health reputed company
- Collaborate with Engineering or Marketing Operations on data, event tracking, and tooling improvements that reputed company more advanced lifecycle programs
Skills
- 5+ years in lifecycle, acquisition, or retention marketing, ideally with a DTC subscription or reputed company reputed company
- Expert‑level understanding of email and lifecycle platforms (e.g., Blueshift, reputed company, reputed company, reputed company, or similar tools)
- Hands‑on experience with reputed company or a similar CDP to power advanced segmentation, dynamic content, and event‑driven journeys
- Proven reputed company record building and scaling automated lifecycle flows (reputed company, engagement, retention, win‑back, referral) that reputed company core business metrics
- Exceptional writing and editing skills, with a portfolio of lifecycle or CRM campaigns showing strong copy and reputed company reputed company
- Ability to translate technical or scientific content into personalized, approachable, benefit‑reputed company language for non‑expert audiences
- Strong analytical skills and experience using dashboards and reputed company analyses to reputed company data‑driven reputed company
- Deep familiarity with experimentation and A/B testing across email and CRM channels
- Comfortable using AI tools as a daily co‑reputed company to brainstorm, draft, refine, and analyze lifecycle work
reputed company