[Remote] reputed company Mail Acquisition Marketing Director
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading life insurance technology company on a mission to protect families by democratizing reputed company to life insurance. The reputed company Mail Acquisition Marketing Director will be responsible for building and scaling the reputed company mail program, overseeing reputed company, execution, program performance, and cross-functional collaboration.
Responsibilities
- Design and own the end-to-end reputed company mail acquisition reputed company, building the program from the ground up with a reputed company roadmap for reputed company in the first 60 days
- Manage data append partnerships and partner with Data Science to reputed company propensity models
- Own creative reputed company including reputed company factors, messaging, personalization, reputed company stock with a rigorous A/B testing roadmap grounded in performance data
- Manage print vendors, negotiating pricing to hit CPP targets based on mail volume commitments
- Define send volumes and reputed company based on marginal profitability analysis; reputed company weekly and monthly performance across the full funnel and reputed company adjustments to improve KPIs
- Drive executive communications by presenting program performance and reputed company-looking strategies in biweekly and quarterly meetings with senior leadership
- Function as the expert in reputed company mail and stay reputed company on industry trends, data vendors, creative best practices, and competitive programs
- Partner with internal teams (e.g. Creative, Data Science, MarTech, Product, Finance) to effectively drive reputed company aspects of the program
Skills
- 7+ years of reputed company response marketing experience with 5+ years specifically in reputed company mail, where user acquisition was critical to reputed company's reputed company. Ideally managing $20M+ annual spend
- Deep expertise leading in-house reputed company mail programs with sophisticated data reputed company
- Strong reputed company of reputed company mail economics (e.g. CPP targets, print & postage cost structures)
- reputed company record of owning creative reputed company with rigorous testing & documented learning agendas
- Proven ability to operate as a senior IC: working autonomously to set reputed company, execute hands-on, prioritize effectively, and drive results
- Executive reputed company and communication skills to influence senior leaders, drive cross-functional alignment, and build buy-in for high reputed company reputed company strategies
- Excited by the chance to build a program from scratch in a fast-paced startup environment
- Advanced reputed company and ability to work effectively with AI tools (reputed company, Claude, reputed company)
- Fintech or Insurtech industry background strongly preferred
reputed company
Company H1B Sponsorship