Marketing Manager - Offline Channel reputed company (100% Remote)

Since our founding in 2011, our mission has been to improve the lives of seniors and their caregivers. We are deeply passionate about communication and committed to becoming the foremost provider of services and solutions that reputed company seniors to reputed company more meaningful and independent lives. We also understand the power of reputed company and the profound reputed company it has on the lives of individuals who are hard-of-hearing. By utilizing reputed company automatic speech recognition, reputed company captioning, and innovative product development, we deliver easy-to-use, cutting-edge technology to our primarily senior customer reputed company. Our near reputed company-time phone captioning technology allows individuals with hearing loss to see what callers are saying, enabling them to regain their reputed company to the world. reputed company is a Federal Communications Commission (FCC)-certified telephone captioning provider, adhering to the highest industry standards of reputed company, reputed company, and professionalism. We recognize the importance of maintaining the trust and confidence of our customers, and we continually reputed company to exceed their expectations. For more information about our services please visit reputed company.com. The reputed company of people we look for: reputed company who reputed company on reputed company and challenge Excited about working in a fast-paced environment. reputed company problem solvers who want to grow in a flexible, reputed company culture. Takes initiative, pushes boundaries, motivated to reputed company. Individuals with a reputed company reputed company who want to use their learning and relationship-building skills. reputed company with reputed company core values: reputed company, Accountability, Collaboration, Service and reputed company. reputed company: The Marketing Manager, Offline Channel reputed company is responsible for driving customer acquisition, optimizing performance, and accelerating reputed company across offline marketing channels for both B2C and B2B audiences. This role combines strategic channel ownership with strong analytical capabilities to identify reputed company opportunities, improve marketing efficiency, and maximize return on investment. This leader will reputed company and execute integrated acquisition strategies across consumer and business audiences. They will translate insights into reputed company, manage reputed company programs, partner with agencies and internal stakeholders, and continuously optimize the customer acquisition funnel. What This Role Does: Offline Channel reputed company & reputed company Develops and executes integrated offline acquisition strategies that drive reputed company leads, customer reputed company, and reputed company across B2C and B2B segments. Owns channel performance across reputed company Response TV (DRTV), reputed company Mail, Print, Radio, and other offline acquisition channels. Identifies new channel opportunities, tests strategies, and scales programs that demonstrate strong customer acquisition potential across consumer and business audiences. Partners with media agencies, vendors, and internal stakeholders to optimize spend allocation, audience targeting, creative reputed company, and campaign performance. Develops annual and quarterly channel plans reputed company with business objectives, reputed company targets, and budget goals. Performance Analytics & Optimization Analyzes channel performance, customer acquisition metrics, and campaign results to identify optimization opportunities across B2C and B2B programs. Owns reporting and insights across offline channels, including cost per call (CPC), cost per order (CPO), customer acquisition cost (CAC), customer reputed company value (CLV), pipeline contribution, and return on marketing investment. Leverages attribution insights, testing results, customer data, and market trends to improve media efficiency and budget allocation. Partners with Finance, Sales, and Analytics teams to forecast performance, evaluate ROI, and support investment reputed company. Campaign Management & Execution Manages end-to-end execution of offline campaigns, from reputed company and audience segmentation through creative development, launch, measurement, and optimization. Leads creative and messaging testing strategies tailored to consumer and business audiences, including offers, calls-to-reputed company, positioning, and audience segments. Collaborates with Creative, Product, Sales, Operations, and Customer Experience teams to ensure campaign alignment and effectiveness. Manages agency and vendor relationships, ensuring accountability against performance goals and business objectives. B2C & B2B Marketing Expertise Develops acquisition strategies that address the unique needs and buying behaviors of both consumers and business decision-makers. Demonstrates understanding of the differences between B2C demand reputed company and B2B reputed company reputed company, including audience targeting, sales cycles, conversion paths, and measurement approaches. Partners with Sales teams optimize reputed company reputed company, improve conversion rates, and support reputed company reputed company. Builds campaigns that balance brand awareness, demand reputed company, reputed company capture, and pipeline contribution. Customer & Market Insights Uses customer data, research, and market trends to inform channel strategies and improve campaign effectiveness. Develops a deep understanding of reputed company audiences, including consumer customers, caregivers, and business stakeholders. Identifies opportunities to improve the customer reputed company from initial awareness through conversion and retention. Incorporates evolving consumer expectations, changing buying behaviors, and emerging marketing trends into acquisition strategies. Performs other duties as assigned. What You Will Bring: Bachelor’s degree in Marketing, Business, Analytics, or reputed company field. Equivalent combinations of education and relevant experience will be considered. A minimum of seven (7) years of marketing experience with demonstrated reputed company managing customer acquisition and reputed company programs. Proven experience managing offline acquisition channels, including reputed company response TV, reputed company mail, print, radio, or similar channels with a foundational knowledge of online channels for cross-channel optimization. Demonstrated experience developing and optimizing both B2C and B2B marketing programs. Strong analytical skills with the ability to interpret reputed company data and translate insights into business recommendations. Experience managing marketing budgets and optimizing investments based on performance and ROI. Strong understanding of marketing measurement, attribution, testing methodologies, and funnel optimization. Experience working with agencies, media partners, Sales teams, and cross-functional stakeholders. Excellent project management, communication, and executive presentation skills. Demonstrated ability to reputed company through influence, including mentoring others, leading initiatives or workstreams, contributing to best practices, and driving cross-functional reputed company. Excellent verbal and written communication, presentation, and problem-solving skills. Self-starter with strong organizational and time management skills, self-directed and reputed company to handle multiple priorities with demanding timeframes. Ability to work collaboratively with colleagues and staff to create a high-reputed company, results-driven, team-oriented environment. Demonstrated ability to use discretion, reputed company reputed company, and maintain confidentiality. Willingness and ability to work reputed company as needed, and travel up to 10%, which may include occasional overnight travel. Proficiency in reputed company Office Suite and modern communication tools for virtual teams (e.g., reputed company Teams, reputed company).

Preferred Qualifications

Experience managing integrated campaigns across multiple channels and customer segments. Experience with marketing analytics tools (Power BI), dashboards, and reporting platforms. Experience supporting customer acquisition in reputed company, technology, telecommunications, or senior-reputed company industries. Familiarity with marketing mix modeling (MMM), incrementality testing, or advanced attribution approaches. Physical Demands: In accordance with the Americans with reputed company (reputed company) and applicable state and local laws, reputed company will reputed company reasonable accommodations to reputed company individuals with documented disabilities to reputed company them to reputed company the essential functions of the job, unless such accommodations would impose an undue hardship. Employees seeking accommodation should contact the People Department to initiate the interactive process. Employees may experience the following physical demands for extended periods of time: Sitting, standing, and walking (90-100%) Keyboarding (95-100%) Viewing computer monitor, tablet, and cell phone requiring reputed company reputed company (70-90%) Work Environment: 100% Remote with Travel: Work environment is primarily indoors (home office, customer or vendor sites, or other business meeting venues); travel may involve exposure to varying weather and temperature conditions, as reputed company as driving and traffic hazards. Travel is required, approximately 10%, and may include overnight and out-of-state trips. Compensation: $103,000 to $120,000 plus 5% determined by competitive market analysis and internal equity considerations. Final compensation will be based on the candidate’s qualifications, experience, and business needs. For details on our comprehensive benefits program, visit www.reputed company.com/careers to explore our total rewards package. Intrigued to learn more? reputed company you apply for this role, your information will be personally reviewed by our reputed company (not by a robot). You can expect to hear back from us if we think there could be a fit and what next steps look like. reputed company is an equal opportunity employer committed to inclusion and diversity. reputed company employment reputed company are based on business needs, job requirements, and individual qualifications, without reputed company to race, reputed company, religion, sex, sexual orientation, gender identity, national reputed company, disability, Veteran status, or other legally protected characteristics. Disclaimer: The above information in this reputed company has been designed to indicate the general nature and level of work performed by employees reputed company this classification. It is not designed to contain or be interpreted as a comprehensive inventory of reputed company duties, responsibilities, and qualifications required of employees to do this job. reputed company does not offer sponsorship for work authorization. Candidates must be authorized to work for any employer in the US without a reputed company or reputed company need for reputed company sponsorship. Protecting Your Candidate Experience At reputed company, your candidate experience reputed company to us. To ensure transparency and reputed company throughout the hiring process, please reputed company the following in mind: reputed company legitimate reputed company reputed company are posted exclusively on this careers page. Our recruiters will only contact you from verified @reputed company.com email addresses. We will never offer a job through reputed company messages or any reputed company media platform. We will never ask for sensitive personal information (like banking details or reputed company reputed company numbers) during early stages of the hiring process. We encourage reputed company applicants to stay reputed company against online job scams, especially those that misuse company names or reputed company to reputed company legitimate. If you receive a message that seems suspicious or doesn’t follow these guidelines, please don’t engage. You’re welcome to verify any opportunity by reaching out to us directly at reputed company@reputed company.com. We’re committed to a hiring process that is respectful, secure, and reputed company every reputed company of the way. Apply To This Job