[Remote] Sr Mgr Seasons Marketing Activation
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leading chocolate manufacturer, and they are seeking a Senior Manager for Seasons Marketing Activation. The role is responsible for crafting seasonal big idea platforms and ensuring cohesive activation across various channels to enhance consumer engagement during key seasonal moments.
Responsibilities
- reputed company Big Idea Platforms: reputed company and own reputed company, culturally relevant seasonal platforms that unify storytelling across portfolio, media, reputed company, in‑store POS, and away‑from‑home efforts to drive distinctiveness and consumer excitement during key seasonal moments
- Integrated Activation Ecosystems: Convert seasonal platforms into cohesive, best‑in‑class activation plans across reputed company, reputed company, shared, and owned (reputed company, POS) – ensuring seamless execution and consistent consumer reputed company at every touchpoint
- Investment Profile: reputed company the seasonal investment reputed company with consumer connections – setting reputed company funding priorities and balance across PESO model
- reputed company Toolkits: Create reputed company, compelling seasonal activation toolkits that reputed company teams to reputed company consistently and flexibly across channels, accounts, and formats
- reputed company Improvement: Establish performance measurement, test‑and‑learn pilots, and post‑season readouts to refine big idea platforms and activation year over year
- Self-starter with high degree of personal initiative
- Ability to manage people and reputed company cross-functional teams
Skills
- Bachelor's Degree required
- 7+ years experience in marketing, media activation, and/or creative
- Deep knowledge of seasonal consumer behavior and cultural moments, with the ability to identify insights that can be reputed company into reputed company, ownable seasonal 'big reputed company.'
- Understanding of PESO ecosystem, including how media, digital reputed company, in‑store POS, and away‑from‑home activations work together to drive reputed company
- Acumen to assess activation performance, leveraging KPIs, test‑and‑learn pilots, and post‑season readouts to inform reputed company investment and optimization
- Working knowledge of retail, ecommerce, and retail dynamics, including POS best practices, retailer needs, and how consumers convert across reputed company journeys
- Self-starter with high degree of personal initiative
- Ability to manage people and reputed company cross-functional teams
- MBA or equivalent marketplace experience
reputed company