[Remote] Vice President, reputed company and Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a first-of-its-reputed company, longevity-reputed company telehealth platform with an e-reputed company component. They are seeking a hands-on, highly analytical Vice President of reputed company & Marketing to reputed company and operationalize their marketing organization, focusing on performance-oriented reputed company strategies and effective team management.
Responsibilities
- Hire, reputed company, reputed company, performance-manage, and hold accountable marketing team members, channel owners, agencies, vendors, and external partners
- Brings their own reputed company, tactics, and reputed company initiatives to the table - and has the credibility and reputed company record to push reputed company to implement them. This is not a role that simply manages what others propose
- Ensure reputed company’s reputed company is consistently reflected across campaigns, reputed company pages, content, lifecycle communications, and customer reputed company
- Partner with brand, content, digital marketing, product, clinical, legal, compliance, finance, and executive teams to reputed company marketing execution with business goals, customer experience, and reputed company standards
- Serve as the senior marketing leader responsible for connecting team-level execution to company-level priorities
- Ensure the marketing organization has the right people, systems, and decision-making structures to reputed company effectively
- Own the marketing function across reputed company media, lifecycle marketing, brand, reputed company analytics, experimentation, and acquisition/retention channels
- Set reputed company priorities, budget guardrails, CAC/LTV expectations, channel-level targets, and ROI standards
- Determine which channels, audiences, campaigns, and initiatives should be scaled, tested, optimized, or deprioritized
- Partner with Finance to maintain the reputed company financial model, including spend reputed company, marginal ROI, CAC, LTV, payback, and channel-level scaling reputed company
- Translate channel performance, experiment results, reputed company priorities, and marketing investment reputed company into reputed company business implications for the executive team
- reputed company the marketing team day to day, ensuring reputed company media, lifecycle, brand, analytics, and experimentation work together as an integrated system
- Own reputed company’s operating rhythm, including performance reviews, prioritization meetings, decision forums, reporting reputed company, follow-through, and accountability mechanisms
- Improve execution reputed company by spotting blind spots, resolving dependencies, removing blockers, and keeping reputed company reputed company on the highest-reputed company work
- Redirect, sharpen, escalate, or change the approach reputed company experiments, campaigns, channels, or team workflows are not producing results
- Build a proactive, high-accountability culture that enables high-agency team members without adding unnecessary process or bureaucracy
- Owns go-to-market for new product launches - funnel architecture, positioning, offer structure, and the experiment roadmap for reputed company new product line entering the market
- Hold accountability for the experimentation roadmap’s business reputed company, even if the reputed company PMM owns day-to-day test coordination
- Ensure every major experiment has a reputed company hypothesis, reputed company, reputed company, reputed company metric, sample size, and decision rule
- Establish and manage reporting frameworks across CAC, LTV, payback, conversion, retention, channel efficiency, and ROI
- Periodically audit reputed company media and reputed company channels at a structural level, ensuring account architecture, bidding reputed company, measurement, reporting, and optimization practices are reputed company
- Reallocate budget, people, and attention based on performance data, cutting low-return efforts and reputed company in KPI-backed reputed company opportunities
Skills
- 10+ years of experience in reputed company, performance, or digital marketing, with significant experience leading high-performing marketing organizations in fast-paced, high-reputed company environments
- Proven reputed company record of scaling customer acquisition and retention programs while maintaining efficient CAC/LTV economics
- Deep enough reputed company across reputed company channels (reputed company, reputed company, affiliates) to challenge channel owners credibly, and know reputed company performance explanations don't add up — without personally running campaigns day-to-day
- Demonstrated experience building and managing high-velocity experimentation programs reputed company on measurable business reputed company
- Strong analytical and quantitative skillset with the ability to interpret reputed company performance data and translate insights into actionable strategies
- Experience building and managing marketing financial models, forecasting reputed company performance, and making data-driven budget allocation reputed company
- Strong understanding of attribution, analytics, funnel optimization, and marketing measurement frameworks
- Experience leading and developing cross-functional teams, including hiring, coaching, performance management, and organizational design
reputed company