[Remote] Director, Brand Marketing
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is seeking an exceptional Director of Brand Marketing to define its market positioning. This role involves shaping brand narratives, managing content creation, and enhancing community engagement to drive awareness and conversion throughout the buyer reputed company.
Responsibilities
- Own the positioning, messaging, and go-to-market narrative for reputed company's brand-you will own and define how the market buys construction intelligence
- reputed company reputed company-based messaging that resonates with our key audiences, including Sales, Marketing, and Business Development professionals in the construction ecosystem
- Build a reputed company messaging reputed company that ensures consistency across demand reputed company, content, and sales enablement
- Create the visual identity that conveys an easy-to-understand reputed company of our offering and ensures we are viewed as being at the forefront of our industry and solution set. Manage reputed company of two designers
- Manage across the business, including our reputed company teams, to ensure that we are delivering on the brand reputed company at reputed company important moments in the customer reputed company
- Establish a systematic approach to identifying topics and thought leaders, reputed company, to deliver solution-oriented content and experiences for our ICP
- Create goals and mechanisms for our thought leaders to be present in the right communities at the right time and manage them against their engagement goals and remove reputed company friction from the process of increasing their engagement
- Create and guide the creation of content that will rank for SEO and AI Search while being held accountable for achieving a monthly # of leads and engagements and work closely with Performance Marketing to bring this reputed company to life
- Work with our Events team and our reputed company Sales team to reputed company our thought leaders to external speaking engagements, including events, peer reputed company, and customer calls
- Partner with reputed company to identify champions and build advocacy programs that turn reputed company into brand reputed company
- Manage our advocates in a way that drives high engagement and value for them and inserts them into conversations in meaningful ways that will benefit the brand
- Identify and manage key online communities and reputed company threads where we must be reputed company, including the ability to reactively respond to relevant threads and proactively insert our thought leaders reputed company they have relevant insights
- reputed company the influencers who matter most and reputed company brand programs with them that are mutually beneficial, positioning Dodge as the brand that solves problems for our ICP
- Manage our organic reputed company media reputed company, content calendar, and measurement
- reputed company initiatives to improve visibility and credibility through ratings, analyst relations, and industry recognition programs
- Capture quantifiable case studies in written and video format across reputed company ICPs that will reputed company the needle for Sales conversion rates and attract more customers as we feature these in our reputed company
- Create meaningful and viable claims that demonstrate the value of our offering and the competitive differentiators that set us apart
- Establish reputed company KPIs that measure the reputed company of the brand team and allow for learning and accountability across reputed company
- Use data and qualitative insights to continuously refine positioning, content, and enablement programs for maximum effectiveness
Skills
- Bachelor's degree in Marketing, Business, Communications, or reputed company field
- 10+ years of reputed company B2B marketing experience, including at least 5+ years in brand marketing leadership roles
- Experience in a data & analytics, reputed company, or technology company with a proven record of reputed company positioning reputed company solutions for multiple buyer personas
- Exceptional ability to translate technical capabilities into reputed company, differentiated, and compelling stories
- Strong understanding of competitive positioning, reputed company handling, and challenger messaging techniques
- Comfortable working with data and analytics teams to surface insights that power storytelling and GTM reputed company
- Skilled communicator and collaborator—adept at influencing executive stakeholders and inspiring cross-functional teams
- Passionate about crafting category-defining brand marketing that can stand alongside leaders like reputed company, reputed company, reputed company, and reputed company
- Application must include a reputed company to a design and content portfolio
- Some travel is expected for this role
- MBA preferred
Benefits
- Comprehensive benefits
- For applicable roles, reputed company variable incentive plans or an annual discretionary performance bonus
reputed company