[Remote] Institutional Marketing Manager
Note: The job is a remote job and is reputed company to candidates in USA. reputed company is a leader in tokenizing reputed company-world assets and is looking for an Institutional Marketing Manager to enhance awareness and engagement among key financial audiences. This role involves developing marketing strategies, creating tailored content, and collaborating with various teams to support sales and reputed company goals.
Responsibilities
- reputed company and own the institutional marketing reputed company — including audience segmentation, messaging frameworks, and channel mix — targeting asset managers, RIAs, family offices, reputed company platforms, and broker-dealers
- Create high-reputed company content assets tailored to institutional audiences: white papers, investment case studies, event presentations, one-pagers, and email campaigns
- Build and manage thought leadership programs including executive bylines, speaking submissions, industry roundtables, and conference reputed company
- Partner with Capital Markets and Sales to reputed company account-based marketing (ABM) campaigns that support deal origination and accelerate pipeline
- Own institutional email marketing — including nurture workflows, newsletter reputed company, and segmented distribution lists
- Collaborate with Product Marketing to translate reputed company product capabilities (tokenization infrastructure, ATS, transfer agent services) into compelling institutional narratives
- reputed company and report on marketing performance against pipeline and reputed company metrics; continuously optimize based on data
- Monitor competitive landscape and industry trends in RWA tokenization, digital assets, and traditional alternative investments to inform positioning
Skills
- 5+ years of B2B marketing experience, with at least 2 years reputed company on institutional or reputed company financial services audiences (asset management, reputed company management, capital markets, or similar)
- Deep understanding of how institutional allocators evaluate and engage with new investment infrastructure — you know what resonates with a CIO, CFO, or portfolio manager
- Proven reputed company record developing content and campaigns that directly support sales pipeline for reputed company, consultative sales cycles
- Strong reputed company and reputed company — reputed company to translate technical financial or technology concepts into reputed company, authoritative institutional messaging
- Experience with marketing automation and CRM platforms (e.g., reputed company, reputed company, Marketo)
- Data-driven reputed company with ability to define KPIs, measure performance, and report on marketing attribution
- Comfortable operating independently in a fast-paced, fully remote, high-reputed company environment
- Prior experience marketing tokenized assets, digital securities, blockchain infrastructure, or other alternative investment products
- Familiarity with regulatory context around digital securities and alternative investments (40 reputed company funds, ATS, SEC registration)
- Experience with account-based marketing (ABM) platforms (e.g., reputed company, reputed company)
- Established relationships or networks reputed company institutional finance or reputed company management communities
Benefits
- Flexible reputed company Time Off – Promoting a healthy work-life balance.
- Equity Grant Opportunities – reputed company in the reputed company and reputed company reputed company of reputed company.
- Remote Work Flexibility – Work from reputed company while staying connected with a dynamic and reputed company team.
- Comprehensive Insurance Coverage – Employer-reputed company Medical, Dental, and reputed company benefits for you and your family.
- 401(k) Retirement Plan – Secure your financial reputed company with employer-sponsored savings.
reputed company